Marketing Officer - Operations and Deposits

Job Description and Requirements

The Marketing Officer will report to the Marketing Director –Operations & Deposits. This position is responsible for developing marketing promotions/campaigns using various channels (e.g. direct mail, print collateral, the Internet, branch merchandising, social media, email etc.) to increase membership and product/service penetration.

Essential Functions and Responsibilities:

• Implement marketing initiatives that assist credit union branches/departments in meeting their strategic goals.

• Develop and implement creative and innovative marketing projects/campaigns that are managed on time and within a reasonable budget.

• Work in tandem with marketing, communications and digital teams to manage projects from conceptualization to execution.

• Build and maintain relationships with other credit union departments, designers, vendors and other external partners to complete projects and meet deadlines.

• Manage marketing efforts for specific credit union branches and departments and increase membership and product penetration through targeted marketing initiatives.

• Maintain consistent and effective communications both with members and employees throughout the course of promotions/campaigns to ensure maximum awareness.

• Conduct necessary research in conjunction with Marketing Analysis team to understand marketing environment, current trends and outcome of promotions/campaigns.

• Manage review process and complete rigorous proofreading and copy editing to ensure the production of the best quality end product.

• All other duties as assigned (Note: essential functions and responsibilities may change, or new ones may be assigned at any time with or without notice).

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, Consumer Behavior or a related field

• Minimum three years of job‑related experience, demonstrating significant experience in marketing

• Valid Drivers License

• Familiarity with traditional and digital media channels, understanding of media terms, and placements

• Demonstrated ability to efficiently manage projects and programs, including strong copywriting skills, proposal development, effective time management, and the ability to interpret and analyze data; responsibilities include coordinating marketing initiatives, supporting campaign execution, ensuring brand consistency, and collaborating cross‑functionally to drive organizational goals

• Strong professional communication skills to help manage relationships with internal and external partners

• Knowledge of Microsoft applications; proficiency in Microsoft Excel, Word, Outlook, PowerPoint, etc.

• Ability to function in a fast-paced, highly collaborative team environment

Preferred:

• Bilingual (English/Spanish)

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.