Associate Director, Market Access Marketing and Strategy

The Associate Director (AD) of Market Access Marketing is responsible for executing access strategies and tactics that support brand and market access objectives and ensure optimal payer, channel, and patient access. Reporting to the Director of Market Access Marketing, the AD serves as a strategic partner in shaping commercial brand strategy and ensuring alignment between brand marketing and market access priorities.

This role is responsible for the tactical execution of market access strategies for EPIDIOLEX.

driving the development of payer value propositions, promotional and nonpersonal resources, and access focused initiatives for use with third party payers, including Managed Care organizations, Government agencies, Hospital Institutions, and other channel customers. The AD partners closely with internal Market Access teams—including Payer Accounts, Field Access & Reimbursement, Patient Access Services, Wholesaler/Pharmacy Accounts, and LTC Account Teams to develop and execute franchise‑aligned strategies and tactics, ensuring each team is equipped with the tools, messaging, and resources needed to optimize customer engagement.

The AD also partners with Marketing, Medical Affairs, Insights, and Sales to ensure seamless customer experience and alignment with overall brand goals.

Essential Functions/Responsibilities

• Lead execution of all market access marketing resources and messaging across all market access functions, ensuring tactical delivery aligns with core job responsibilities.

• Support development and execution of short- and long-term Market Access strategies across functions.

• Implement strategies and tactics supporting brand and access goals to optimize payer, channel, and patient access for assigned products.

• Serve as a strategic partner to the Director of Market Access Marketing, shaping commercial brand strategy and driving alignment between brand marketing and market access priorities.

• Collaborate with key stakeholders to ensure Market Access strategies and tactics are intentionally incorporated early in the brand planning cycle, providing clear input on shaping pre-launch and in-line brand performance.

• Partner with Market Access Directors and SMEs to help prepare for evolving access dynamics such as legislative changes, competitive shifts, 340B developments, and updates in distribution models.

• Work with cross-functional leaders to incorporate integrated market access strategies into the franchise’s three-year plan and annual tactical plan, aligning with corporate and franchise objectives.

• Partner with Market Access functions to ensure strategies and tactics align with corporate and franchise objectives within the franchise’s three-year strategic and annual tactical plans.

• Partner across Market Access functions—Market Access Marketing, Pricing/Contracting & Reimbursement, Channel Distribution & Trade Relations, Patient Access Services, Payer Field Teams, Payer Value & Outcomes, and Market Access Analytics & Insights—to support the execution of cohesive and integrated strategies.

• Continuously monitor and assess effectiveness of Market Access strategies.

• Establish and analyze key performance indicators (KPIs) across key Market Access functions.

• to execution across Market Access functions.

• Collaborate with Market Access Strategy counterparts across franchises to ensure consistency and alignment where appropriate.

• Lead the creation, refinement, and optimization of Payer Value Propositions and access messaging, partnering with Global Health Economics and Outcomes Research (HEOR and PVO).

• Ensure messaging reflects clinical, economic, and real-world value aligned with payer needs and brand strategy.

• Develop personal and nonpersonal promotional materials, programs, and tactics to support Payer Account teams, Access & Reimbursement teams, Patient and Access Teams, and Wholesaler/Pharmacy Account teams.

• Ensure resources shape payer decision-making and support effective brand pull-through.

• Partner with the Pull‑Through Effectiveness team to develop market access pull‑through messaging and resources for field sales engagement with HCPs.

• Collaborate with Marketing, Sales, Medical Affairs, Insights, Training, Compliance, Regulatory, and Legal to ensure alignment and cohesive customer experience.

• Lead agency and vendor partners in the development of promotional programs and materials aligned with brand and access strategy.

• Oversee and Lead the internal Medical/Legal/Regulatory (MLR) review process for Market Access Marketing materials.

• Maintain a deep understanding of the payer and channel landscape through market research, payer advisory boards, customer interactions, policy monitoring, and analytics tools.

• Identify emerging access opportunities, risks, and competitive dynamics and recommend strategic responses.

• Develop and manage annual Market Access Marketing budget.

• Ensure programs and tactics are delivered on time and within budget.

Required Knowledge, Skills, and Abilities

• 7+ years of experience in the pharmaceutical, biotech, or medical device industry.

• Minimum 4 years of experience in patient services, payer account management, or managed markets marketing (preferred).

• Experience leading core marketing processes (brand planning, insights generation, value proposition development, promotional campaign development).

• Demonstrated success influencing cross‑functional teams and senior stakeholders.

• Strong written and verbal communication skills; exceptional project management capability.

• Proven record of success in working with cross-functional teams; demonstrated ability to successfully influence multiple levels of an organization, both internally and externally

• Proven vendor and agency leadership experience.

• Strong strategic thinking, problem‑solving, and decision‑making skills.

• Experience managing budgets and forecasting.

• Experience in Epilepsy or Movement Disorders (preferred).

• Customer‑facing experience (preferred).

• Knowledge of traditional formulary pull‑through strategies and tools (preferred).

• Excellent communication (written and verbal) and project management skills

Required/Preferred Education and Licenses

• Bachelor’s degree required

• MBA or other advanced degree preferred

ADDITIONAL INFORMATION

• MBA or other advanced degree preferred

CONTACTS (INTERNAL & EXTERNAL)

• Market Access Business Partners

• Franchise Leaders and Business Unit Marketing colleagues

• Payers/Customers/Accounts

• Sales force

• Medical/Legal/Regulator/Compliance personnel

• HEOR personnel

• Third party vendors and agencies

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