This is a remote position with an ideal base location in northern San Diego county. The position will support markets in San Diego, Riverside & San Bernadino Counties.Â
What the Role Is
The On and Off Premise Market Manager position will be responsible for the execution of company on-and off- premise strategic initiatives in the Greater San Diego and Inland Empire markets. Â This individual will execute at the field level in on- and off- premise accounts and will require the ability to evaluate, implement and execute such programs within our brand strategies. Â Additionally, the successful candidate will lead, direct, train and manage local distributor sales teams. Â
How You Will Spend Your Time
- Managing distributors on a day to day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place
- Training distributor salespeople, observing competitive market activity and evaluating distributor execution against our initiatives     Â
- Supporting Regional Manager-Direct report
- Meet with key on-and off- premise accounts within assigned area to develop strong working relationships Â
- Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectivesÂ
- Be visible at the distributor office, meeting with sales representatives and management to ensure share of mindÂ
- Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local marketÂ
- Act as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales related activitiesÂ
- Execute product seminars at accounts and with the distributor sales teamsÂ
- Provide National Account Mandate compliance updates as they are requiredÂ
- Stay informed of customer and consumer trendsÂ
- Maintain calendar of activities and promotions ensuring distributor and third-party agencies have successful communications – manage third party promotional company activity - execute brand trainings with staff
- Provide monthly market activity report to Regional Manager, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needsÂ
- Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
- Review programs and execution updates with distributor managementÂ
- Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
- Special projects such as verifying pricing and or distribution at on-and off- premise accounts
Who You Are…