Sr Product Marketing Manager, Video

The Inbound Product Marketing Manager for Video is responsible for driving the future of innovative workflows for professional video across Adobe's flagship editing and motion design software, as well as new innovations, products and platforms. Through industry expertise, deep customer and product knowledge, you will define business strategy, work with the product and engineering team to help define the priorities for new innovative workflows, ensure product/market fit, as well as assess feature readiness. You will develop all messaging for generative video workflows and will contribute to launch and Go-to-Market strategies that will accelerate awareness and use to drive revenue for the video business. Your ability to grasp and translate technical capabilities into tangible benefits and value propositions are critical. We are looking for a teammate with deep knowledge of the video industry, new technology and innovations surfacing in the video landscape and strong interpersonal skills who can work with key cross functional partners across multiple teams. As the workflow expert, guide business strategy based on deep understanding of the products, customers, and competitive landscape. Author data-driven Marketing Requirements Documents (MRDs) to express current market opportunity and key considerations for successful go to market. Work closely with product management to help define workflow requirements, leveraging research, beta programs and customer feedback. Drive internal market research teams to define market opportunities informed by marketing landscape and competitive intel. Collaborate with product leadership and research teams to help define areas of focus in order to drive differentiating innovation and capture business opportunities. Conduct market research and user studies to inform decisions. Take an active role in community engagement, community feedback and message testing. Act as an external voice of Adobe Pro Video and Generative Video.