Director of Customer Marketing & Community

About the Role

This is a zero-to-one opportunity to build a customer advocacy engine from the ground up at a fast-growing healthcare AI company. You'll own the programs, infrastructure, and relationships that turn customer success into measurable commercial momentum — sitting at the intersection of marketing, sales, and community.

What You'll Do

• Build a Customer Advisory Board (CAB) from scratch — recruit members, design the charter, and run the first engagements.

• Stand up a customer reference program and ship case studies, testimonials, and video content on a predictable cadence.

• Create and manage a customer speaker bureau, placing customers at flagship events, webinars, and press opportunities.

• Embed customer proof points across all GTM motions including the website, sales collateral, ABM campaigns, and executive communications.

• Build reporting frameworks to track advocacy program impact on pipeline, references delivered, stories shipped, and community engagement.

What We're Looking For

• 7–10+ years of experience in customer marketing, customer advocacy, or closely related roles.

• Proven track record of building advocacy or reference programs from 0 to 1 — with named programs you can speak to in detail.

• Experience building a CAB from scratch, including documented member recruitment playbooks and charter design.

• B2B enterprise background; experience at well-funded, high-growth startups or companies in vertical SaaS or regulated industries is a strong plus.

• Healthcare or healthtech industry experience, or deep familiarity working with healthcare executives and systems.

• Proficiency with Salesforce, marketing automation platforms, and content management systems; familiarity with AI/ML tools is a bonus.

• Strong storytelling and public speaking skills, with the ability to coach customers for external-facing engagements.

• Demonstrated Director-level leadership including cross-functional collaboration and senior stakeholder management.

• Must be authorized to work in the United States; visa sponsorship is not available.

Compensation & Benefits

Base salary range: $180,000 – $200,000 USD annually. No visa sponsorship is available for this role.

Location

Hybrid role based in San Francisco, CA or New York City. Remote-only candidates will not be considered.