Founding Growth Marketer

About the Role

A fast-growing immigration technology platform — blending legal expertise with modern AI-powered tooling — is hiring its first dedicated growth marketer. This is a high-ownership, full-stack role working in person with the founding team in San Francisco. You will own the entire growth engine across both a consumer audience (individuals navigating U.S. visas) and B2B partners (employers and law firms), setting the foundation for acquisition, activation, and retention in a high-intent, trust-driven category.

This is an ideal role for a growth generalist who thrives at the earliest stages, moves fast without a team around them, and wants to build something from scratch in a category that genuinely matters to people's lives.

What You'll Do

• Own growth end to end: acquisition, activation, conversion, and retention across B2C and B2B funnels.

• Build the content and SEO engine for a high-intent search category covering visa types, immigration questions, and case studies.

• Run paid acquisition experiments across Google, Meta, and LinkedIn — and scale what works.

• Shape brand, positioning, and storytelling for a trust-heavy category, including founder-led and customer-story content.

• Build lifecycle marketing via email/CRM, referral loops, and partnership channels.

• Set up analytics and attribution, measure the funnel, and run a rigorous experimentation cadence.

• Work directly with the founders on go-to-market strategy and positioning.

What We're Looking For

Required:

• 2–7 years of growth or marketing experience, with meaningful time at early-stage startups.

• Full-stack skill set spanning content, SEO, paid acquisition, lifecycle marketing, and analytics.

• Demonstrated ability to independently execute campaigns and experiments without dedicated design, engineering, or marketing team support.

• Hands-on experience owning end-to-end growth across both B2C and B2B funnels.

• Experience building content and SEO engines for high-intent search categories.

• Experience running paid acquisition across Google, Meta, and LinkedIn and scaling successful campaigns.

• Experience building lifecycle marketing programs: email/CRM sequences, referral loops, or partnership channels.

• Experience setting up marketing analytics, attribution models, and funnel experimentation frameworks.

• Experience developing brand positioning and go-to-market strategy for trust-heavy categories.

• Based in San Francisco or willing to relocate — this is an in-person role.

Nice to Have:

• Experience marketing regulated or trust-heavy services (legal, fintech, or health).

• Personal connection to U.S. immigration or direct experience with immigrant communities.

• Experience marketing B2B SaaS platforms to employers, HR teams, or law firms.

Compensation & Benefits

Compensation details are available upon request. This is a full-time, on-site position in San Francisco.

Visa sponsorship is not available for this role.

Location

San Francisco, CA, United States — On-site. Candidates must be based in or willing to relocate to San Francisco. Remote arrangements are not available for this position.