Founding GTM

About the Role

This is the first sales hire at an early-stage AI startup serving equipment dealers and rental companies across North America. You'll own the entire revenue cycle — from cold outbound to close — and help build a repeatable go-to-market motion from the ground up alongside the founding team.

What You'll Do

• Drive demand generation (~60% of your time) via cold calls, LinkedIn, email, events, and trade shows, targeting equipment dealers and rental companies across North America.

• Run the full sales cycle independently: first call, discovery, demo, negotiation, and close.

• Travel 1–2 times per month to meet customers, attend trade shows, and build relationships in the field.

• Partner with the founder to design and document a repeatable sales process from scratch.

• Feed market and customer insights back to the founding team to sharpen positioning and product direction.

What We're Looking For

• 2–3 years of B2B sales experience (BDR/SDR or early AE), ideally at a seed or Series A-stage startup with no established playbook.

• Proven track record selling to non-tech SMB or mid-market buyers — restaurants, home services, dental, manufacturing, equipment dealers, or similar verticals; not solely enterprise SaaS or large tech-brand environments.

• Demonstrable high-volume outbound metrics: daily call volumes, meetings booked per week, and pipeline generated from zero.

• Ability to run a full demo-to-close cycle independently without SDR support or structured onboarding.

• Proficiency with CRM and sales enablement tools such as HubSpot, Salesforce, and LinkedIn Sales Navigator.

• High agency and self-starting mindset — comfortable figuring things out without managerial direction.

• Availability for regular travel (1–2x/month) to customer sites and industry events.

• Based in or willing to relocate to the San Francisco, CA area; role requires in-office presence.

Compensation & Benefits

Base salary: $80,000–$100,000 USD annually. Visa sponsorship is not available for this role.

Location

Hybrid — San Francisco, CA. Frequent travel to customer sites and trade shows (~1–2 times per month). In-office presence required, particularly during the initial ramp period.