GTM Lead

About the Role

A fast-moving, seed-stage AI infrastructure startup in San Francisco is looking for a GTM Lead to own the entire go-to-market function from day one. The company builds developer-facing infrastructure for AI agents and has hit product-market fit faster than expected — demand is already outpacing supply.

This is a hands-on, zero-to-one role. You'll work directly with the founding team to build marketing, tune the sales pipeline, and run the GTM operations that prove what's working. You do the work yourself first, then hire a team once the playbook is validated. Visa sponsorship is not available for this role.

What You'll Do

• Own marketing end-to-end: positioning, messaging, content, launches, and demand generation.

• Co-own story and brand direction with the founder, then execute strategy and iterate based on results.

• Tune the sales pipeline by analyzing how leads arrive, get qualified, and where they stall — then fix the bottlenecks.

• Run constant experiments and let data, not opinions, drive what you double down on.

• Reach a technical audience authentically — engineers and platform teams who reject marketing speak.

• Handle GTM ops: tooling, tracking, and reporting that surface what's actually working.

• Write copy, build email sequences, and read the numbers yourself until the motion is proven.

• Hire and lead marketers under you once you've validated the playbook.

What We're Looking For

Dealbreakers (must-haves):

• 3+ years of hands-on B2B growth marketing experience, with direct involvement taking a company from Series A through Series A/B stages — in the room making decisions, not adjacent to them.

• Proven ability to build and execute end-to-end B2B marketing functions: positioning, messaging, content, demand generation, and pipeline tuning.

• Technical depth sufficient to explain complex infrastructure or developer tooling concepts to engineers without translation support.

Required:

• Hands-on execution experience writing copy, building email sequences, and managing GTM operations independently.

• Demonstrated track record running A/B tests and experiments, with the ability to make data-driven decisions based on results.

• Experience with GTM analytics, pipeline tracking, and reporting infrastructure to measure marketing effectiveness.

• Experience marketing to technical audiences (engineers, platform teams, infrastructure buyers) — zero tolerance for marketing clichés.

• Experience with sales pipeline optimization: lead qualification, bottleneck identification, and conversion improvement.

Strongly Preferred:

• Background in developer tools, infrastructure, or platform companies.

• Published technical writing under your own name — newsletter, Substack, blog, or documentation with a real audience.

• Experience leading a company through a repositioning or rebrand and measuring its impact on metrics.

• Prior experience hiring and managing marketing team members, even at small scale.

Compensation & Benefits

• Base salary: $180,000+ USD annually (commensurate with experience)

• Equity participation in a well-funded seed-stage company (backed by a top-tier accelerator and a leading venture firm)

Location

This role is on-site in San Francisco, CA. Candidates must be based in San Francisco or willing to relocate. Remote work is not available for this position. Visa sponsorship is not offered.