Head of Demand Gen

About Broccoli

At Broccoli, we're building AI teammates for the people who build and maintain our world.

We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done.

Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan.

Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built.

Today:

• Hundreds of contractors rely on Broccoli every day.

• We've grown to $15M+ ARR in under two years.

• We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.

• We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

The role

We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli.

Your job is to build and scale the systems that generate high-quality pipeline for the sales team.

We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role.

You should constantly be testing:

• Channels

• Messaging

• Funnel conversion

• Outbound motions

• Paid campaigns

• Events and partnerships

• AI-powered automations and workflows

You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.

What you’ll own

• Pipeline generation across SMB, mid-market, and enterprise

• Demand gen strategy and execution across inbound + outbound

• Funnel optimization and conversion improvement

• Experimentation across channels, messaging, and GTM motions

• Attribution, CAC, pipeline reporting, and performance metrics

• AI-driven growth systems and automations

• Hiring and scaling the demand gen function over time

Who we’re looking for

Must-haves

• Strong analytical and growth mindset

• 8+ yrs of proven track record driving B2B pipeline

• Highly experiments-driven

• AI-native and excited about using AI to scale execution

• High-agency and fast-moving

• Comfortable operating strategically and hands-on

• Excited to work in-office five days a week

Strong plus

• Experience at a high-growth Series B/C startup

• Vertical SaaS or SMB software experience

• Experience building both inbound and outbound pipeline systems

• Founder/operator mentality

Not a fit

• Brand marketers without pipeline ownership

• People optimized around MQLs over revenue

• Managers who mainly coordinate agencies instead of executing

Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.