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Minimum qualifications:
- Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
- 4 years of experience in paid media management, integrated marketing, or a related field.
- Experience with multi-channel projects from start to finish as an individual contributor.
Preferred qualifications:
- Experience in paid media strategy/execution and agency management with an AI-first mindset.
- Track record of "big ideas" where you successfully used media placements and strategic alliances to amplify a brand narrative in a non-traditional way.
- Ability to influence cross-functional stakeholders and global teams without direct authority.
About the job:
The Media Lab team is the Global Media center of excellence for Google marketing, that oversees media strategy, planning, buying, measurement, optimizations, governance, innovation and AI for Google's own marketing efforts. Essentially, the Media Lab aims to be an AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.
Integrated media pods lead global, regional and local tier one product areas and markets, driving efficient, incremental business outcomes through deep accountability, collaboration and forward looking strategy.As an Integrated Media Manager for one of our most important products, you will drive complex media projects from inception to completion as a key individual contributor. You will be responsible for end-to-end management of integrated media campaigns, from communications strategy development, investment planning, and campaign execution. You will move fast and break things.
In this role, you will act as the primary point-of-contact for paid media planning, ensuring strategies are scaled effectively across channels. You will demonstrate leadership and subject-matter expertise by guiding the integration of multiple adjacent project timelines and ensuring that all stakeholders, agencies, and project managers work in unison to deliver against business objectives.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities:
- Lead the development and implementation of global communications strategies that drive full funnel media performance across social, online video (OLV), Display, and offline channels.
- Manage investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
- Influence across teams with similar objectives to align resources and direction, acting as a primary point-of-contact for paid media.
- Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
- Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
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