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About the Role
The CRM Marketing Manager owns the end-to-end execution and optimization of email, SMS, and push notification campaigns, driving operational excellence across Athleta’s owned marketing channels. Partnering closely with the Senior Manager, this role is responsible for delivering high-quality, customer-centric campaigns while continuously identifying opportunities to improve performance, testing, processes, and execution standards.This role is ideal for someone who brings energy, initiative, and a strong bias toward action; someone who naturally takes ownership, operates with urgency, and looks for ways to improve the work rather than simply executing. The ideal candidate manages multiple priorities with precision and proactively brings forward ideas, insights, and recommendations that elevate the customer experience and push channels toward best-in-class performance.
What You'll Do
Campaign Execution & Operations
Own the full campaign deployment lifecycle, including calendar management, QA, approvals, tagging, deployment, and post-send validation
Create and maintain detailed campaign planning documentation to ensure accurate, organized, and efficient execution
Partner cross-functionally to ensure campaigns are executed accurately and delivered on time
Manage multiple priorities, timelines, and deliverables with strong attention to detail and operational rigor
Proactively identify operational risks or gaps and drive solutions quickly and effectively
Continuously identify opportunities to improve workflows, processes, and execution standards across CRM channels
Competitive Benchmarking & Optimization
Monitor competitor marketing strategies, messaging, promotional cadence, and customer experience trends and translate insights into actionable testing ideas, optimization opportunities, and recommendations
Share innovative ideas and best practices that elevate channel performance and customer engagement
Reporting & Performance Insight
Pull, organize, and analyze weekly and ad hoc campaign reporting to support business analysis and inform channel strategy
Surface operational or performance issues quickly, along with actionable next steps and proposed solutions
Contribute to a culture of continuous testing, learning, and optimization across CRM programs
Who You Are
Self-starter with a proactive, solution-oriented mindset and strong sense of ownership and accountability
Experience managing CRM campaigns across email, SMS, and/or push notification channels
Strong analytical and strategic thinking skills, with the ability to translate data and insights into action
Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
Strong communication and cross-functional collaboration skills
Creative problem-solver with a customer-first mindset and passion for delivering best-in-class customer experiences
Proficient in Excel and data visualization
Experience supporting DTC or digitally driven brands preferred
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