Principal Account Manager, Retail West

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in advertising, consultative sales, business development, online media environment, or marketing role, or 6 years of experience with an advanced degree.
• Experience working with advertisers, agencies, or clients.

Preferred qualifications:

• 5 years of experience working with or supporting advertising products like Google Ads (Search, Display, Shopping, Mobile), Google Analytics, with in-depth knowledge of various online advertising models (Search, Display, Shopping, Mobile, Video etc).
• 4 years of experience managing digital marketing/advertising campaigns, and managing relationships with clients, customers, or agencies.
• 3 years of project management experience.
• 2 years of experience working in a complex, matrixed organization.
• 2 years of experience in a leadership role without direct reports or 1 year of experience in a people management or team leader role.
• Knowledge of Google’s Shopping products and offerings.

About the job:

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities:

• Engage and influence key customer stakeholders by leading strategic meetings to uncover marketing goals and Key Performance Indicators, translating them into actionable campaign strategies.
• Drive exceptional campaign results, quantify business impact, and demonstrate value to customers, maintaining account hygiene.
• Build and pitch data-driven solutions to maximize customer value through Google’s advertising solutions, handle objections, and ultimately achieve sales growth targets.
• Analyze campaign data, ensuring performance is accurately tracked, and delivering measurable results aligned with customer objectives.
• Monitor performance data to extract key insights, identifying and cultivating qualified upsell opportunities to drive future customer growth and build pipeline.