Senior Product Manager, Content Platform, MyHealthTeam

What You'll Do

Set strategy for a high-leverage product area

• Define and communicate a compelling product vision and strategy for the content platform and email CRM ecosystem.
• Translate company and member needs into a prioritized, outcome-oriented roadmap spanning near-term execution and longer-term platform capabilities.
• Establish the principles, success measures, and decision frameworks that guide investment across content creation, management, discovery, and distribution.
• Identify opportunities to simplify the ecosystem, reduce operational complexity, and create reusable capabilities across communities and channels.

Lead the content platform

• Own the product strategy, roadmap, and execution for our content platform and discovery systems.
• Define and evolve the content model to support richer, more personalized article experiences without custom implementation for every use case.
• Build scalable tooling that helps editorial teams publish faster, with less manual effort and greater visual and structural consistency.
• Create platform capabilities that enable content reuse, modular assembly, automated updates, and flexible presentation across sites and surfaces.
• Use data, experiments, user research, and qualitative feedback to improve time-to-publish, content quality, discoverability, reuse, and member engagement.
• Design systems that generate structured data to power recommendations, personalization, search, and other downstream experiences.
• Partner with Engineering and Design on the evolution of rendering systems, component libraries, CMS capabilities, admin tooling, and platform architecture.

Advance email CRM capabilities

• Own the product strategy and roadmap for email CRM tooling and workflows in partnership with the Email Team.
• Identify and eliminate friction in email production, approval, deployment, and measurement workflows.
• Improve targeting and segmentation capabilities so the Email Team can reach the right members with the right content.
• Drive personalization improvements that increase relevance and engagement across email programs.
• Connect upstream content investments to email, ensuring structured content and metadata can power better inbox experiences.
• Partner with Engineering and Marketing on deliverability infrastructure, list hygiene, consent, compliance, and operational scalability.

Lead through influence and raise the bar

• Drive clarity on tradeoffs across member value, editorial workflow needs, business impact, technical complexity, and long-term maintainability.
• Build strong working relationships with senior stakeholders and create alignment across teams with different goals and operating rhythms.
• Communicate product strategy, decisions, progress, risks, and outcomes clearly to both technical and nontechnical audiences.
• Establish effective discovery and delivery practices that help teams move quickly while maintaining quality and learning from results.
• Mentor and support other product managers through structured problem-solving, prioritization, customer focus, and strong product craft.
• Represent the needs of members and internal users in strategic planning and product decisions.

What Success Looks Like

First 30 days

• You’ve developed a strong understanding of our content ecosystem, member experiences, CMS workflows, email program, and publishing pain points.
• You’ve built relationships with key partners across Content, Marketing, Engineering, Design, Data, and Email.
• You’ve identified the most important opportunities, constraints, dependencies, and measures of success across both product areas.
  
  

First 60 days

• You’ve articulated a clear product strategy and recommended a prioritized roadmap for the content platform and email CRM ecosystem.
• You’ve aligned stakeholders around where standardization, automation, and platform investment can create the most leverage.
• You’ve identified and begun advancing early wins in content workflows, discovery, email operations, deliverability, targeting, or personalization.
  
  

First 90 days

• You’ve established a durable roadmap and operating model across both areas, with clear outcomes, sequencing, ownership, and measures of success.
• You’ve kicked off meaningful work in at least one key content platform area — such as content blocks, dynamic modules, template-driven page assembly, or discovery surfaces — and at least one email CRM improvement.
• You’re recognized as the go-to product leader for scaling richer content and more relevant distribution without scaling manual effort, onsite or in the inbox.

What We're Looking For

• 5+ years of product management experience, including ownership of platform, systems-heavy, workflow-heavy, or multisided products
• A track record of setting product strategy, driving execution through ambiguity, and delivering measurable outcomes across a complex cross-functional organization
• Experience with CMS platforms, page builders, component libraries, editorial tools, publishing workflows, content discovery products, or related platform capabilities
• Familiarity with email CRM platforms, ESP tooling, segmentation, and email personalization — or strong demonstrated ability to ramp quickly in adjacent domains
• Experience turning manual processes into scalable, reusable product capabilities that serve both internal users and member-facing experiences
• Strong ability to partner with engineers on content models, rendering systems, CMS limitations, data structures, integrations, and admin tooling
• Deep collaboration skills with editorial and operational teams — you can translate workflow pain into sharp product opportunities and requirements
• Strong instincts around scalability, usability, consistency, maintainability, and progressive platform evolution
• A highly analytical and customer-oriented attitude — thoughtful about prioritization, experimentation, instrumentation, and interpreting results
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders and drive alignment without direct authority
• Demonstrated product leadership, including mentoring teammates, improving team practices, or raising the quality of product thinking around you
• Genuine care for building trustworthy experiences in a mission-driven health environment
  
  

Why This Role

The systems you build will determine whether teams can publish richer content without engineering support every time, whether updates happen automatically instead of manually, whether experiences stay visually consistent across sites, whether members more easily find content that helps them most, and whether the right content reaches them in their inbox at the right moment.

This is an opportunity to shape the product infrastructure behind better health content at scale. You’ll work on foundational systems with broad organizational leverage and directly improve how people navigating chronic and rare conditions access information, support, and connection.

If you want to define strategy for the systems behind meaningful health experiences and lead the organization toward a more scalable, relevant, and trustworthy content ecosystem, we’d love to hear from you.

Application Requirements

As part of your application, please include a cover letter responding to the prompt below. Applications without a cover letter will not be considered.

Tell us about a product you built in detail that turned a manual publishing, content, or operational workflow into a scalable system. What was your strategy, how did you influence stakeholders, and what measurable outcomes did the work produce?

Location

Hybrid, San Francisco (One Post Plaza) — typically 2 days/week in office

THE TOOLS WE USE

Jira, Jira Product Discovery, Figma, Databricks, Google Analytics/Looker, Tableau, Maze, VWO, and Workspace (our proprietary LLM toolkit)

WHY MYHEALTHTEAM @ SWOOP?

Mission with massive reach — Help millions find support and better health outcomes

Big goals with speed — We ship every week. See your ideas live quickly.

Culture of ownership — High-performance, high-fun, zero bureaucracy

True impact — Watch your work directly improve lives

WHAT WE VALUE

Diverse backgrounds and nontraditional paths. If you're passionate about this mission and ready to drive impact, we want to hear from you—whether or not you check every box.