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About the Role
The Consumer Insights function at Gap Inc. is critical in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, we develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, from product development to customer service.The Senior Analyst, Consumer Insights supports Banana Republicâs consumer and product strategy by designing and executing primary research that translates customer needs into clear actions. This is a hands-on role that blends DIY research and vendor-partnered work, using both qualitative and quantitative methods. With leader guidance, youâll partner closely with cross-functional teams to scope learning needs, run research end-to-end, and deliver crisp, story-driven insights that influence decisions.
What You'll Do
- Research Project Ownership
- Lead end-to-end consumer research projects â from scoping, design, fieldwork, analysis to stakeholder readouts
- Turn business needs into clear learning plans: objectives/hypotheses, methodology recommendation (qual/quant/mixed), and a realistic timeline and budget plan in partnership with your leader
- Research Execution (Qual, Quant, Mixed)
- Execute hands-on research deliverables: guides, screeners, surveys, stimuli, fielding, and analysis
- Run qualitative and quantitative workstreams (focus groups, IDIs, ethnos, online communities, surveys, trackers, concept testing, etc.)
- Insights Synthesis & Storytelling
- Analyze and synthesize findings into clear recommended actions tailored to the teamâs decision-making needs
- Synthesize and âconnect the dotsâ across sources (VOC/Medallia, brand health, prior research, secondary sources) to strengthen the story
- Present findings to cross-functional groups and leadership, facilitating discussion on implications and next steps
- Follow up after share outs to understand impact (how insights were used, decisions influenced, and improvements for next time)
- Business & Vendor Relationships
- Be a trusted and valued strategic partner to your stakeholders, meeting regularly to hear their needs
- Manage vendor-support work when needed: contribute to briefs/SOWs, keep projects on track, participate in fieldwork, and âownâ deliverables, while helping improve ways of working via templates and standardization
Who You Are
- 2-4+ years in consumer insights, marketing research, and/or strategy/strategic consulting
- Hands-on experience across qual and quant methods, including:
- Supporting and/or leading (with manager guidance) focus groups, 1:1 IDIs, or online discussion boards
- Analyzing quantitative data and translating it into clear learnings
- Executing mixed-method studies that connect multiple inputs into one holistic story
- Strong proficiency in Microsoft Office, especially Excel and PowerPoint
- Retail (especially apparel) experience is a plus
- Naturally curious and detail-oriented, always asking the next question and seeking nuanced human understanding
- Take the initiative, by pulling whatâs needed and bringing a proposed approach or draft response for review rather than waiting for direction
- Turn data and learning into clear âso whatâ insights and practical recommendations
- A clear, polished communicator (written + verbal), comfortable presenting to senior audiences
- Organized and reliable, able to manage multiple projects with strong prioritization and follow-through
- A growth mindset, with a value for feedback and continuously looking for ways to improve
- Proactive and collaborative, seeking opportunities to partner with peers and contribute to team learning
- Passionate about fashion and apparel
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