Social Director, Creative Professional and Creator

The Opportunity

The Director of Social Strategy for Creator and Creative Professional is a subject matter authority and leader responsible for shaping a cohesive social marketing vision for Adobe's Creative Suite of applications on social.

This role reports directly into the Global Head of Social and partners collaboratively with cross functional teams to seamlessly integrate social-first programs into broader marketing objectives, ensuring impactful product launches, audience engagement, impactful programs and activations, and driving measurable results and business impact.

What you’ll do:

• Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, performance marketing, web and Community.

• Serve as the primary point of contact for integrating social strategies into larger marketing plans, working with multiple cross functional partners.

• Champion social for key audiences.

• A robust understanding of the creative profession and creator audiences.

• Can gather and use audience data to build audience-centric strategies that deliver business value.

• Drive platform/channel strategies to achieve brand consistency and optimize audience engagement across social platforms.

• Develop clear creative briefs that inspire world-class social creative.

• Pioneer innovative and new approaches to social marketing designed to drive awareness and product trial/use.

• Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts.

• Write clear briefs for creatives that inspire and shape great social-first work.

• Partner with Growth & Measurement teams to assess the success of social and influencer initiatives, optimizing for return on investment and impact.

• Lead and mentor a team, fostering a culture of creativity, partnership, and accountability.

• Supervise social media budgets, ensuring efficient allocation to achieve campaign goals.

• Stay ahead of platform innovations to keep our creative applications across mobile, web, and desktop top of mind for social audiences.

What you need to succeed:

• Proven experience in social media strategy and program management, preferably in a leadership role.

• Experience developing creative briefs

• Deep understanding of social media platforms, trends, and audience engagement tactics.

• Strong communication and partnership skills to align cross-functional teams and collaborators.

• Demonstrated expertise in coordinating budgets and using data-driven insights for performance optimization.

• Ability to lead, inspire, and develop a high-performing team.

• Analytical mentality with the ability to measure, interpret, and act on performance metrics.

• Forward-thinking approach to identifying and using emerging social media trends and technologies.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.