Principal Product Manager: AI Measurement, Adobe Mix Modeler

The Opportunity

Adobe Mix Modeler (AMM) is redefining how enterprises measure, plan, and optimize marketing investment by combining advanced modeling with business user focused experiences. The solution helps organizations move beyond fragmented attribution toward comprehensive, trustworthy insights that guide budget allocation, forecasting, and decision-making across channels and marketing teams.

As Principal Product Manager, AI Measurement in Adobe Mix Modeler, own core areas of AMM’s roadmap inclusive of researching, incubating, and delivering AI-powered capabilities that help marketers and analysts understand what’s working, predict outcomes, and confidently act on insights.

Your areas of responsibility will be especially focused on AI based marketing measurement capabilities. Depending on a given project, you could also influence data ingestion/mapping, scenario planning, user experience and various internal and external integrations. You will be responsible for the end-to-end success of these features; from discovering customer problems, establishing business opportunity, collaborating x-functionally to make your solutions come to life and finally ensuring customer and business success.

This is a senior, hands-on product role that blends execution excellence with strategic influence. You will also meet directly with customers in pre- and post-sale contexts and help Adobe scale and evolve Mix Modeler as a core part of the Adobe Analytics family of solutions.

Your work will directly influence how some of the largest brands measure the performance of their campaigns and how they allocate billions in media spend to drive growth.

It’s an exciting time to join the team. We are firmly in the incubation and growth stages of the product-set. Our culture is to build value quickly, learn, iterate, and repeat. Come help drive this vision!

What You’ll Do

Product Strategy & Execution

Own strategy, roadmap, and execution for one or more functional areas within Adobe Mix Modeler; starting with the AI Measurement capabilities as a focus area.

Set near- and mid-term product vision within your domains, identifying high-impact opportunities where AI can improve insight generation, usability, and decision support.

Drive execution end to end by writing clear, detailed product requirement documents (PRDs/RPDs), user stories, and supporting documentation.

Work closely with globally distributed engineering and data science teams to define scope, evaluate trade-offs, review technical approaches, and ensure high-quality delivery.

Balance speed and rigor—shipping “good” solutions quickly, learning from customer feedback, and iterating rapidly is essential. Waiting to discover what perfection looks like before executing may happen from time to time but is far less common in this role.

Define success metrics and evaluate post-launch performance to guide iteration and investment.

ML & AI Feature Development

Research, prototype, and incubate new ML/AI capabilities using a 0→1 mentality, starting with slim, focused customer value.

Translate complex modeling approaches into usable product experiences tailored to analysts, data scientist and marketer personas.

Partner with data science teams to shape novel modeling capabilities and build associated requirements, interpret outputs, and ensure transparency, explainability, and customer trust.

Collaborate deeply with design partners to create intuitive workflows that make complex analytics understandable and actionable.

Develop UX artifacts, mockups, and flows to clarify product intent and accelerate alignment with deep collaboration with the UX Design team.

Customer & Market Engagement

Work closely with product marketing, sales, customer success, and enablement teams to support positioning, launches, adoption, marketing collateral and enablement sessions.

Engage directly with prospective and existing customers to understand marketing measurement workflows, validate problems, and test early solutions and alter product roadmap as needed.

Participate in pre-sales conversations by articulating product capabilities, roadmap direction, and analytical concepts.

Provide post-sale consulting support to help customers successfully adopt new features and realize value.

Travel periodically to support customer engagements, internal planning, and cross-functional collaboration as needed.

Team Leadership & Mentorship

Act as a senior individual contributor and role model for how to operate effectively in a fast paced, AI driven product environment.

Raise the overall bar for product craft, requirement documentation quality, and collaboration within the team.

Coach and mentor various consulting teams so that there is a broad understanding of AMM and related measurement methodologies ensuring a scaled approach to customer support.

What You Need To Succeed

Required Experience

• 8+ years of product management experience building and delivering SaaS products.

• Strong background in marketing analytics, marketing measurement, media measurement, experimentation; ad tech experience is highly preferred.

• Hands-on experience researching, launching, and iterating on ML- or AI-powered product features.

• Demonstrated ability to be a ‘player/coach’; balancing strategic ideation with execution-heavy ownership, including writing detailed requirements, producing mock-ups and driving delivery.

• Experience driving globally distributed cross functional teams including leading morning/night calls as needed.

• Proven success building 0→1 or incubated products with comfort operating in ambiguity with a strong bias toward action, learning, and iteration.

• Familiarity with Adobe Experience Cloud products or large-scale enterprise SaaS environments a plus.

Domain & Product Skills

• Deep understanding of marketing measurement challenges and how insights are used by marketers, analysts, and executives.

• Expertise with two or more of the following modeling concepts: Media Mix Modeling, Multi-Touch Attribution, Causal Inference, Incremental lift studies and experimentation

• Ability to translate complex data, models, and technical concepts into clear requirements and intuitive user experiences.

• Working knowledge of UX fundamentals, including the ability to create basic mockups, flows, or prototypes.

• Strong cross-functional leadership skills, with experience partnering with engineer, marketing and pre/post-sales teams.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.