CRUNCH FITNESS – PERSONAL TRAINING MANAGER (PTM)

Own the Business. Lead the Team. Drive Revenue.

At Crunch Fitness, the PTM is the CEO of Personal Training inside the club. You are responsible for sales, service, team performance, and client results—all tied to revenue growth and retention.

THE ROLE

The Personal Training Manager drives:

New client acquisition + retention
Personal Training revenue growth
Team development and accountability
Execution of the full client journey

You don’t manage the business—you own it.

WHAT WINNING LOOKS LIKE

Hit and exceed monthly revenue + KPI targets
Drive consistent CrunchOne Kickoff production (50%+ personally)
Build a high-performing, accountable trainer team
Deliver elite client experiences that retain and upsell
Maintain full visibility on business metrics and trends

CORE RESPONSIBILITIES

Sell & Lead from the Front

Execute at least 50% of all CrunchOne Kickoffs
Coach trainers on sales, objection handling, and closing
Drive daily focus on book, show, close

Own the Client Journey

Ensure strong onboarding and first 90-day experience
Drive retention through results, accountability, and engagement
Guarantee consistent delivery of high-quality programming

Build & Develop the Team

Hire, train, and manage Personal Trainers
Conduct regular performance meetings and coaching sessions
Set clear expectations and hold the team accountable

Run the Business

Manage schedules and resources based on KPIs
Oversee program quality (dotFIT, tracking, progress reports)
Maintain clean, accurate reporting (ABC/Datatrak, etc.)
Communicate performance and action plans to GM

NON-NEGOTIABLES

Lead by example in execution, energy, and professionalism
Enforce standards: punctuality, dress code, service, cleanliness
Deliver consistent, measurable results
Take full ownership—no excuses, only solutions

QUALIFICATIONS

CPR Certified (required)
National PT Certification (NASM, ACE, ACSM, NSCA, etc.)
High School Diploma (required) | Degree (preferred)
1–2 years Personal Training experience (preferred)
Leadership + consultative sales experience (strongly preferred)

SKILL SET

Sales leadership and closing ability
Coaching, development, and accountability
Strong communication and relationship-building
Operational command of Crunch systems (ABC, dotFIT, etc.)
High energy, high standards, results-driven mindset

PHYSICAL DEMANDS

Active presence on the floor and in sessions
Ability to demonstrate exercises and lift 50 lbs

SCHEDULE

Full-time, flexible availability
Nights, weekends, and holidays as needed

WHY CRUNCH

Uncapped bonus potential tied to performance
Leadership growth path within a scaling brand
High-performance culture with real opportunity to win
Ability to build and scale your own business inside the gym

BOTTOM LINE

This role is for leaders who sell, coach, and execute at a high level.
If you can build people, drive revenue, and own results—you’ll dominate.

Learn more about this Employer on their Career Site