Senior Digital Marketing Associate

Job DetailsJob Location: SAN RAFAEL, CA 94901Position Type: Full TimeSalary Range: $99,300.00 - $109,700.00 SalaryPosition Summary: The Senior Digital Marketing Associate is responsible for executing and optimizing digital marketing initiatives across the Syufy Enterprises portfolio, including Villa Sport Athletic Clubs, Villa Sport Fitness, SyRES Properties, West Wind Drive-Ins, Santa Cruz Cinema, Peacock Gap Golf Club, and future growth brands. Reporting directly to the Chief Marketing Officer and partnering closely with the Digital Marketing Director, this role leads day-to-day execution of digital campaigns, websites, CRM programs, lead generation initiatives, reporting, SEO, reputation management, and AI-enabled marketing programs that drive measurable business results. The ideal candidate combines strong digital marketing expertise with an AI-first mindset, leveraging emerging technologies to improve campaign performance, workflow efficiency, customer acquisition, customer retention, and marketing scalability across a diverse portfolio of brands.   Essential Duties & Responsibilities Plan, execute, and optimize digital marketing campaigns across search, social, display, email, SMS, and emerging digital channels. Partner with the Digital Marketing Director to support digital strategy and performance across multiple brands. Manage lead generation initiatives and marketing funnels that drive memberships, ticket sales, leasing activity, reservations, and customer engagement. Monitor, analyze, and report on campaign performance, lead quality, conversion metrics, customer acquisition costs, and ROI. Support website management, content updates, UX improvements, landing page creation, and conversion optimization. Manage email marketing, marketing automation, CRM campaigns, and customer journey initiatives. Conduct competitive research, market analysis, audience research, and customer insight projects. Support SEO, local search optimization, reputation management, review platforms, and AI search visibility initiatives. Leverage AI-powered tools and emerging marketing technologies to accelerate research, campaign development, reporting, content creation, workflow automation, and overall marketing effectiveness while maintaining brand quality and governance. Evaluate and recommend new digital marketing technologies and AI solutions. Collaborate with creative, operations, property, club, entertainment, and leadership teams. Assist with acquisitions, new business ventures, lease-ups, club openings, grand openings, and growth initiatives. Maintain dashboards and provide regular performance reporting and recommendations   Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience). 5+ years of experience in digital marketing, demand generation, CRM, performance marketing, or related disciplines. Proven experience managing and optimizing digital marketing campaigns across paid search, paid social, display, email, SMS, and customer acquisition channels. Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Looker Studio, and related reporting platforms. Experience with CRM and marketing automation platforms, including customer segmentation, lead nurturing, and lifecycle marketing campaigns. Experience managing websites, landing pages, conversion optimization initiatives, and digital user experiences. Familiarity with SEO, local search optimization, reputation management platforms, and emerging AI search platforms. Demonstrated AI fluency, including the use of Microsoft Copilot, ChatGPT, Gemini, Canva AI, and other emerging marketing technologies. Strong analytical, problem-solving, and project management skills. Excellent written, verbal, and presentation skills. Ability to manage multiple brands, stakeholders, and priorities in a fast-paced environment. Experience supporting multi-location consumer-facing brands in hospitality, fitness, entertainment, retail, real estate, or related industries is preferred.   Culture and Values: Teamwork, Integrity, Service and Drive   Physical and Environmental Requirements: Occasional bending, kneeling, and lifting up to 25 lbs Frequent sitting and occasional standing, walking, reaching Noise level may be moderate to high at times Note:  This job description is intended only as a general guideline of your duties and responsibilities at Syufy Enterprises and is not a legally binding contract.  Syufy Enterprises reserves the right to amend, change or terminate the job description, as it deems appropriate.  Any change amendments, or modifications may be implemented even though they have not been communicated, reprinted or substituted in this job description.   Equal Employer Opportunity (EEO) We are an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. Compensation & Benefits $99,300 - $109,700, based on relevant experience to the role. Full-time hours. Annual incentive bonus eligibility. PTO. Full benefits package. 401K with dollar for dollar match up to 4%.   PRIVACY NOTICE TO CALIFORNIA JOB APPLICANTS Syufy Enterprises and/or any affiliated entities (collectively, the “Company” or “we”) provide this California Privacy Notice (“Notice”) to describe our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”). This Notice applies only to job applicants and candidates for employment who are residents of the State of California (“Consumers”) and from whom we collect “Personal Information” as defined in the CCPA. We provide you this Notice because under the CCPA, California residents who are job applicants qualify as Consumers. For purposes of this Notice, when we refer to Consumers, we mean you only to the extent you are a job applicant who resides in California.  1.     Information We Collect from or About Job Applicants  We may directly or indirectly collect Personal Information from you in a variety of different situations and using a variety of different methods, including, but not limited to, on our website, your mobile device, through email, in physical locations, through written applications, through the mail, and/or over the telephone. Generally, we may collect, receive, maintain, and use the following categories of Personal Information, depending on the particular purpose and to the extent permitted under applicable law:  Personal Identifiers & Contact Information: Name, alias, home, postal or mailing address, email address, telephone number.  Pre-Hire, Employment, and Education History Information: Information provided in your job application or resume including prior job experience and/or positions held, your salary expectations, educational history or records of degrees and/or certifications, information gathered as part of reference checks, information recorded in job interview notes by persons conducting job interviews for the Company, information contained in candidate evaluation records and assessments, information in work product samples you provided, and voluntary disclosures by you.  Inferences: Based on analysis of the personal information collected, we may develop inferences regarding job applicants’ predispositions, behavior, attitudes, intelligence, abilities, and aptitudes for purposes of recruiting and hiring assessments and decisions.  Of the above categories of Personal Information, the following are categories of Sensitive Personal Information the Company may collect:     1.     Personal Identifiers     Personal Information does not include:  Publicly available information from government records.  Information that a business has a reasonable basis to believe is lawfully made available to the general public by the job applicant or from widely distributed media.   Information made available by a person to whom the job applicant has disclosed the information if the job applicant has not restricted the information to a specific audience.    De-identified or aggregated information.   2.     How We Use Personal Information and Sensitive Personal Information  The Personal Information and Sensitive Personal Information we collect, and our use of Personal Information and Sensitive Personal Information, may vary depending on the circumstances. This Notice is intended to provide an overall description of our collection and use of Personal Information and Sensitive Personal Information. Generally, we may use or disclose Personal Information and Sensitive Personal Information we collect from you or about you for one or more of the following purposes:  To fulfill or meet the purpose for which you provided the information. For example, if you share your name and contact information to apply for a job with the Company, we will use that Personal Information in connection with your candidacy for employment.  To comply with local, state, and federal law and regulations requiring employers to maintain certain records (such as immigration compliance records, travel records, personnel files, wage and hour records, payroll records, accident or safety records, and tax records), as well as local, state, and federal law, regulations, ordinances, guidelines, and orders relating to COVID-19.  To evaluate, make, and communicate decisions regarding your job application and candidacy for employment.  To communicate with you regarding your candidacy for employment.  To evaluate and improve our recruiting methods and strategies.  To evaluate job applicants and candidates for employment or promotions.  To obtain and verify employment references.  To engage in corporate transactions requiring review or disclosure of job applicant records subject to non-disclosure agreements, such as for evaluating potential mergers and acquisitions of the Company.  COVID-19 RELATED PURPOSES a. To reduce the risk of spreading the disease in or through the workplace.  b. To protect job applicants and everyone else at Company workplaces from exposure to COVID-19.  c. To comply with local, state, and federal law, regulations, ordinances, guidelines, and orders relating to COVID-19, including applicable reporting requirements.  d. To facilitate and coordinate pandemic-related initiatives and activities (whether Company-sponsored or through the U.S. Center for Disease Control and Prevention, other federal, state and local governmental authorities, and/or public and private entities or establishments, including vaccination initiatives).  e. To permit contact tracing relating to any potential exposure.  f. To communicate with job applicants and other consumers (including employees and visitors to our workplace) regarding potential exposure to COVID-19 and properly warn others who have had close contact with an infected or symptomatic individual so that they may take precautionary measures, help prevent further spread of the virus, and obtain treatment, if necessary.  10. To evaluate, assess, and manage the Company’s business relationship with vendors, service providers, and contractors that provide services to the Company related to recruiting or processing of data from or about job applicants.  11. To improve job applicant experience on Company computers, networks, devices, software applications or systems, and to debug, identify, and repair errors that impair existing intended functionality of our systems. 12.  To protect against malicious or illegal activity and prosecute those responsible. 13.  To prevent identity theft. 14.  To verify and respond to consumer requests from job applicants under applicable consumer privacy laws.  3.     Sale/Sharing of Information to Third Parties  The Company does not sell your Personal Information or Sensitive Personal Information for any monetary or other valuable consideration. The Company does not share your Personal Information or Sensitive Personal Information for cross-context behavioral advertising.  4.     Access to Privacy Policy  For more information, you can request a copy of the Company’s Privacy Policy by sending an e-mail to hr@150pelican.com. 5.     Data Retention:  Syufy Enterprises retains information for as long as reasonably necessary for the purposes for which it was collected, or as otherwise permitted or required by law. In deciding how long to retain each category of Personal Information that we collect, we consider many criteria, including, but not limited to: the business purposes for which the Personal Information was collected; relevant federal, state and local recordkeeping laws; applicable statute of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations.    By submitting my resume and/or application, I acknowledge and confirm that I have received and read and understand this Notice and I hereby authorize and consent to the Company’s use of the Personal Information and Sensitive Personal Information it collects, receives or maintains for the business purposes identified above.    Qualifications