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Director, Digital & Off-Premise

GoTo Foods
Posted 3 months ago, valid for 20 days
Location

Sandy Springs, GA, US

Salary

Competitive

Contract type

Full Time

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Sonic Summary

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  • The Director of Digital Marketing & Off-Premise will oversee the strategy and execution of digital platforms aligned with brand marketing.
  • This role requires a minimum of 7 years of experience in digital marketing, focusing on growth through integrated campaigns and platform optimization.
  • The Director will also collaborate on menu innovation and leverage consumer insights to enhance digital merchandising and product launches.
  • Key responsibilities include optimizing the digital menu experience for Off-Premise business and analyzing performance to identify growth opportunities.
  • The salary for this position is competitive, reflecting the level of expertise and responsibility involved.

The Director of Digital Marketing & Off-Premise will oversee strategy, management and execution of our owned digital channel platforms and marketing (including website, app, ecommerce, email, loyalty and CRM) driven by the overarching brand marketing strategy. This position is responsible for driving channel growth through acquisition, frequency, and sales across owned and paid touchpoints through the development and implementation of marketing campaigns, programs, and platform management. This position will also serve as the leader of strategy, growth and management of our Off Premise business, including online ordering, delivery (i.e. DoorDash, UberEats etc.), and catering (ezCater etc). The Director of Digital Marketing & Off-Premise is responsible for the execution of marketing programs in all these channels and owned platforms, such as performance partnerships and branded currency, and has accountability to meet financial and growth targets associated with these areas of the brand marketing strategy.




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