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The Social Media Specialist is responsible for being the voice of the brand across social platforms, largely coming to life through community management/engagement. In partnership with the Social Media Manager, the Specialist helps execute the social media strategy across content, community and creator strategies that engage consumers, bringing them closer to our brand and the products we bring to market. This position will find creative ways to interject our brand into conversations with consumers and culture to garner outsized attention.
Qualifications
EducationBachelor's Degree Marketing, Advertising, Communications or a related discipline Req
Work Experience
2 years experience in media, communications, marketing, or a related field Pref
2 years experience in social media Pref
Experience with social analytics and listening platforms Pref
Experience in retail, restaurant, food, or beverage industry Pref
Skills and Abilities
• Proficient with Microsoft Office Suite
• Working knowledge of content marketing theory and application
• Working knowledge of the key social media channels, social media platforms, and how each platform can be deployed in different scenarios
• Working knowledge of current digital advertising trends, best practices, and emerging social media tools
• Working knowledge of how data and analytics shape content strategy
• Ability to jump from the creative side of marketing to the analytical side
• Ability to demonstrate creativity and documented immersion in social media
• Ability to write and edit communications and articulate the brand ‘voice’ in a creative, compelling, and witty manner
• Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
• Ability with defined guidance to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
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