Sr. Manager, Culture Marketing

Company Description

The Culture Marketing team is dedicated to building brand relevance by executing programs that foster creativity within communities focused on music, dance, art, and social innovation. The Culture Marketing Manager will support and lead the development and execution of culture-focused marketing projects within their region. Through events, artists, and influencers, the Manager will build local and regional brand affinity while aligning with global strategies. This role includes planning, executing, and managing projects that create strong connections between the brand and the creative community, reporting directly to the Director of Marketing.

Job Description

PLANNING & COLLABORATION

Identify regional opportunities in Culture Marketing and contribute to business planning.

Lead or support the development and implementation of region marketing activations, ensuring alignment with brand strategy.

Be the expert on local cultural trends, understanding what is relevant within local communities.

Collaborate with cross-functional teams (sales, event logistics, media network, field marketing) to ensure seamless event execution.

Assist in the development of creative concepts and communication tools for stakeholder engagement.

EVENTS & PROJECTS

Oversee or support the execution of the annual Culture Marketing business plan, including Red Bull titled and 3rd party events.

Ensure events are executed on time, on budget, and in alignment with brand standards.

Participate in project kick-offs, post-mortem evaluations, and recaps to define and evaluate success.

Collaborate with Brand, Media Network and Partnership teams to identify opportunities to amplify events and projects.

Develop and execute below-the-line marketing strategies to support event goals.

ARTISTS & INFLUENCERS

Establish and maintain strong relationships with local artists, opinion leaders, and influencers to amplify brand presence and product trial.

Identify locally relevant artist stories and cultural moments that align with the brand's values.

Build and nurture a rich network within the local cultural scene to stay on top of emerging trends and key players.

PEOPLE & RESOURCE MANAGEMENT

Lead or assist in managing resources to ensure the successful delivery of all projects, events, and marketing initiatives.

Manage the budget for regional culture marketing programs, ensuring cost efficiency and project ROI.

Qualifications

• 3-5+ years of experience in marketing, with a focus on lifestyle, experiential, and culture-related marketing.
• Strong understanding of both traditional and non-traditional brand marketing strategies.
• Event production experience for live music and other culture-related events.
• Proven experience managing projects from concept through to execution, including budget management.
• Knowledge of regional and national cultural trends and scenes.
• Excellent collaboration, communication, and project management skills.
• A demonstrated ability to work in creative, fast-paced environments with multiple stakeholders.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,600 - $128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.