Director of Admissions and Marketing

Title: Director of Admissions and Marketing 

Reports to: Principal

Location:  St. Mary Academy | Sarasota, FL

Classification: Salaried/Exempt 

Overview

The Director of Admissions and Marketing serve as a mission-driven ambassador for St. Mary Academy, helping families discover and sustain a Christ-centered education designed for students with diverse learning needs. This role integrates compassionate family engagement with strategic outreach to ensure that each child is known, valued, and given the opportunity to grow in faith, knowledge, and confidence.

Job Responsibilities

• Lead the admissions process from inquiry through enrollment, ensuring a professional and welcoming experience for families.
• Conduct parent meetings, student observations, and intake assessments to support appropriate placement and transition planning.
• Collaborate with faculty and the Student Support Team to evaluate student needs and ensure services align with the school’s mission.
• Maintain accurate admissions records and track data on inquiries, enrollment, retention, and withdrawals.
• Support families through financial aid, scholarship, and re-enrollment processed.
• Develop and implement marketing strategies that reflect the mission, joy, and success of the school community.
• Manage communication platforms, including social media, website content, newsletters, and press releases.
• Plan and promote open houses, tours, and community events.
• Build and maintain relationships with feeder schools, parishes, local agencies, and diocesan partners.
• Collaborate with the principal and staff to maintain consistent, faith-filled messaging and brand identity.
• Serve as a welcoming presence for current and prospective families, fostering positive relationships built on trust and understanding.
• Coordinate events and initiatives that strengthen family-school partnerships and celebrate student growth.
• Communicate regularly with parents regarding admissions updates, school programs, and community involvement opportunities.
• Support the mission of the school by ensuring families feel connected, informed, and valued.
• Serve on the school’s leadership team and contribute to strategic planning, enrollment goals, and community relations.
• Uphold and model Catholic values in all interactions and decisions.
• Assist with school events, parent engagement, and staff professional development as needed.
• Other duties as assigned. 

• Bachelor’s degree required, Master’s in Education, Communications, or related field preferred.
• Experience in school admissions or marketing, preferably in Catholic or special education settings.
• Deep understanding of the needs of students with learning differences and their families.
• Strong interpersonal, communication, and organizational skills.
• Ability to balance multiple priorities with empathy and professionalism.
• Practicing Catholic preferred, with a commitment to supporting the mission of Catholic education.

       Please note: State of Florida law requires fingerprinting and clearance through the Florida DOE Background Screening Clearinghouse for all school-based positions.

       For informational purpose only:  https://info.flclearinghouse.com/