Manager, Marketing Analytics

Position Summary

The Manager, Marketing Analytics will build the marketing analytics function within the Stanley 1913 organization. This role includes owning frameworks, narratives, and reporting infrastructure. They will support leadership in making confident, data-backed decisions on marketing investments.

This role partners closely with the Brand, Finance, and digital advertising groups. It focuses on marketing efficiency and investment, not media execution or attribution modeling. It offers meaningful senior leadership support and a significant opportunity for impact.

The ideal candidate brings proven financial insight, expertise in assessing brand vitality, and the communication skills to develop executive-grade materials in collaboration with senior leadership. They are energized by building from scratch, comfortable working across functions, and eager to grow as a strategic analytics partner in a high-visibility, digitally-focused consumer goods environment.

What You'll Do

Marketing Investment Efficiency & Financial Impact

• Be responsible for the MROI framework, measuring and communicating the impact of marketing investments.
• Partner with Finance to develop return on investment models and guide budgeting decisions.
• Build and maintain critical metric frameworks across the customer journey, from awareness through retention.
• Provide data-driven recommendations to improve marketing effectiveness and brand investment performance.

Brand Health & Upper Funnel Analytics

• Lead brand health measurement and translate insights into actionable recommendations.
• Supervise and report on key brand metrics, including Share of Search, Brand Equity, Share of Voice, and Earned Media Value.
• Analyze relationships between brand-building efforts and business outcomes such as market share, growth, and conversion.

Executive Reporting & Storytelling

• Develop executive scorecards, dashboards, and business review materials.
• Deliver tiered reporting that meets the needs of both marketing teams and senior leadership.
• Translate sophisticated data into clear, compelling business understandings.
• Build polished presentations and reporting materials using Excel and Powerpoint

Cross-Functional Partnership

• Serve as a trusted analytics partner to Marketing leadership on efficiency, investment strategy, and indictor development.
• Collaborate with Finance on budgeting, value analysis, and investment planning.
• Partner with Paid Media teams to provide strategic performance insights and investment guidance.
• Handle relationships with external analytics partners and agencies.
• Work cross-functionally with Brand, Insights, eCommerce, and Commercial teams to align measurement with business priorities.

Who You Are

• 5–7 years of experience in marketing analytics, marketing effectiveness, brand analytics, or marketing finance; consumer goods, DTC, or digital brand experience preferred.
• Strong financial competence with experience building value models supporting investment decisions.
• Experience with brand health measurement and research platforms (e.g., Kantar, Ipsos, Qualtrics).
• Sophisticated Excel and PowerPoint skills with the ability to turn data into compelling business insights.
• Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies.
• Strong communication and presentation skills with experience influencing senior partners.
• Strong cross-functional collaboration skills and experience managing agency and vendor relationships.
• Comfortable operating in ambiguity and building new processes, frameworks, and measurement capabilities from the ground up.
• Knowledge of marketing effectiveness principles and measurement frameworks.
• Familiarity with multi-touch attribution (MTA) concepts and methods for evaluating efficiency.

Success in This Role

Successful candidates will:

• Quickly earn the trust of their senior leadership partners by delivering reliable, high-quality analytical work.
• Establish an MROI framework that Finance and Marketing leadership can actively use in budget planning and business reviews, developed in close partnership with senior partners.
• Build a clear data narrative connecting brand investment to brand health outcomes, contributing meaningfully to the case for upper-funnel spend in QBRs and annual planning cycles.
• Develop into a credible analytics collaborator for cross-functional teams and agency partners — crafting investment conversations without owning media activation.
• Produce consistently polished marketing scorecards and QBR/MSBR materials that reflect well on the marketing organization and support confident, defensible investment decisions.

Stanley 1913 is committed to a diverse and inclusive work environment. Stanley 1913 is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com. 

Stanley 1913 is a total rewards company, which includes rewards beyond base salary. At Stanley 1913, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.