The Marketing Coordinator – Wholesale Benefits supports the execution of marketing initiatives for association health plans and wholesale insurance programs. This role coordinates producer communications, marketing campaigns, sales materials, and event support while ensuring content remains compliant, current, and aligned with carrier and partner requirements.
Core Responsibilities
Marketing & Communications
Coordinate marketing campaigns across email, web, social, and producer channelsÂ
Maintain and update sales collateral, broker materials, presentations, FAQs, and enrollment resourcesÂ
Ensure materials remain current with carrier, product, and compliance updatesÂ
Support producer and partner communications including announcements, promotions, and training materialsÂ
Track campaign engagement, participation metrics, and marketing activity reportingÂ
Producer & Event Support
Coordinate webinars, producer training, regional meetings, and sponsored eventsÂ
Manage invitations, registrations, attendee tracking, and follow-up communicationsÂ
Support content calendars, promotional campaigns, and branded marketing materialsÂ
Assist with producer onboarding and distribution of sales enablement resourcesÂ
Operations & Project Coordination
Support rollout of new products, programs, and market initiativesÂ
Track marketing projects, timelines, approvals, and deliverablesÂ
Maintain organized marketing assets, templates, and resource librariesÂ
Compile campaign reporting and assist with process improvement initiativesÂ
Cross-Functional Support
Partner with sales, carriers, associations, and internal stakeholders to support regional marketing initiativesÂ
Provide marketing support across multiple territories including WA, OR, and AKÂ
Assist with sponsorships, ad hoc marketing requests, and regional growth initiativesÂ
Acting as a liaison with corporate marketing team on behalf of the practice
Lead practice philanthropy and similar activities
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