Program Manager, Marketing Operation Tools

• Own the program strategy, roadmap, and day-to-day management of operational and productivity tools such as Workfront, Smartsheet, Monday.com, CrossCap, and similar platforms.
• Lead tool enhancements, lifecycle planning, upgrades, integrations, and change management activities in partnership with IT and MarTech teams.
• Create scalable workflows, governance standards, dashboards, and reporting that improve visibility and business performance.
• Develop onboarding resources, training materials, and adoption strategies that help teams successfully use tools and processes.
• Partner with internal stakeholders and external vendors to identify business needs, prioritize improvements, and support long-term success.
• Evaluate emerging technologies, including AI-enabled solutions, to improve productivity and support organizational transformation.

Qualifications

• 3+ years of experience in marketing operations, program management, marketing technology, or a related field.
• Experience managing SaaS, workflow, or productivity platforms and supporting users across multiple teams.
• Experience collaborating with business partners, technology teams, and external vendors to deliver operational improvements.
• Knowledge of marketing/creative process design, workflow optimization, reporting, and change management practices.
• Ability to translate complex information into practical solutions and user-friendly guidance.
• Experience supporting go-to-market processes, multiple project delivery methods (Agile, Waterfall, Kanban), AI-enabled productivity tools, and operational reporting is preferred.

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.  

Pay Transparency 

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.   

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.  Click here for a detailed overview of benefits plans by employee profile.