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Key job responsibilities
- Develop and execute retention strategy: by analyzing customer data to identify key drivers of engagement and churn, translating findings into actionable product and marketing initiatives
- Lead cross-functional collaboration: by aligning product, engineering, design, and marketing teams around shared retention goals and ensuring accountability through clear metrics and regular progress reviews
- Establish measurement frameworks: that define success metrics, track performance against targets, and enable continuous learning and optimization across retention initiatives
- Conduct deep-dive analysis: into customer segments, behaviors, and pain points to uncover insights that inform product decisions and shape the customer experience
- Present strategic recommendations: to leadership and stakeholders, communicating data-driven insights and business impact in clear, compelling ways
A day in the life
As a Senior Product Manager for Fire TV, you'll spend your time uncovering the stories hidden in customer data—analyzing viewing patterns, engagement metrics, and user behavior to identify opportunities that matter most. You'll collaborate with product, engineering, design, and marketing teams to translate these insights into strategic initiatives that enhance retention and satisfaction. Your day might include presenting data-driven recommendations to leadership, facilitating cross-functional workshops to align stakeholders around shared goals, or diving deep into customer feedback to understand what's driving satisfaction. You'll establish metrics and accountability mechanisms that help teams stay focused on continuous improvement, all while balancing the tension between creating exceptional customer experiences and achieving business outcomes
About the team
We're a team dedicated to reimagining entertainment for a global audience. Our mission is to build Fire TV into a platform where customers find endless value and return consistently. We work collaboratively across product, engineering, design, analytics, and marketing—each bringing unique perspectives to solve complex challenges. We're looking for someone who can bridge data and strategy, helping us understand not just what customers do, but why they do it. You'll be part of a group that values thoughtful analysis, inclusive decision-making, and a commitment to serving our customers with integrity. Together, we're focused on deepening customer relationships and building sustainable growth for years to come. Basic Qualifications: - Bachelor's degree in business administration, finance, economics, computer science, data science, engineering, or other related field
- 7+ years of product or program management, product marketing, business development or technology experience
- Experience owning/driving roadmap strategy and definition
- Experience in influencing senior leadership through data driven insights
- Experience using data and metrics to drive improvements
- Experience in a corporate strategy, consulting or analytics role or a strategic function such as managing a P&L, customer satisfaction/loyalty, churn/retention improvement, revenue targets Preferred Qualifications: - Master's degree or equivalent
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 136,000.00 - 184,100.00 USD annually
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