We're seeking a strategic and growth-oriented Vice President of Marketing and Product Strategy to lead marketing strategy, execution, and team development across the organization. This leader will play a key role in driving business growth by aligning customer insights, product strategy, brand positioning, and marketing investments to measurable business outcomes.

The ideal candidate brings a balance of strategic thinking and operational leadership, with the ability to influence across the enterprise, translate complex business objectives into actionable marketing strategies, and build high-performing teams.

Reporting to senior leadership, the VP of Marketing and Product Strategy will serve as a trusted business partner to leaders across the Credit Union while championing an exceptional member experience.

Your Impact

Lead the strategic direction and execution of the Credit Union's marketing, brand, public relations, communications, and customer experience functions to support enterprise growth objectives.
Own the Credit Union's marketing, branding, and customer experience strategies, ensuring consistent positioning, messaging, and experience delivery across all customer segments, business lines, channels, and partner relationships.
Translate business strategies into comprehensive marketing and growth plans that drive customer acquisition, engagement, retention, advocacy, and product adoption across consumer, business, lending, and partner-driven channels.
Provide strategic marketing leadership across all lines of business, including Retail Banking, Home Lending, Dealer Direct, Business Services, and other customer-facing offerings.
Develop and execute Retail deposit product strategies, including pricing, positioning, lifecycle management, and growth initiatives, to drive acquisition, engagement, retention, and portfolio growth.
Partner with business line, operational, and channel leaders to align marketing, product strategy, and customer experience initiatives while ensuring effective execution across frontline delivery and customer touchpoints.
Leverage voice-of-customer insights, analytics, market research, and behavioral data to inform marketing strategies, product decisions, customer experience improvements, and enterprise growth initiatives.
Establish performance metrics and reporting frameworks to evaluate marketing effectiveness, product performance, customer engagement, and return on investment, providing actionable insights to executive leadership.
Lead and develop the Marketing and Product Strategy team, including talent development, performance management, departmental planning, budgeting, resource allocation, and alignment with enterprise priorities.

Your Qualifications

10+ years of progressive experience in marketing, product strategy, or related functions, including responsibility for enterprise marketing strategy, brand, and growth initiatives.
Experience developing and executing product strategies, including pricing, positioning, and performance management.
Strong understanding of deposit or consumer banking products preferred.
5+ years of leadership experience managing and developing teams.
Bachelor's degree in Marketing, Business, Finance, Communications, or a related field. Equivalent combination of education and professional experience may be considered.

Your Work Setting

This role partners closely with leaders across the Credit Union and leads a hybrid team. Given the collaborative nature of the position and regular in-person leadership meetings, the successful candidate will be expected to work onsite at our Seattle Headquarters (Northgate neighborhood) at least two days per week, typically Mondays and Wednesdays.

Compensation and Benefits Offered

This role has a posted salary range of $150,000 - $210,000 annually, which reflects the full compensation range for the position over time. Most offers are expected to fall between $160,000 - $186,000 annually, depending on qualifications and experience.

Potential to earn additional variable compensation bonuses as certain goals are met based on individual and company goal achievement
Comprehensive healthcare benefits including health, dental, and vision insurance. Our high deductible plan options include a health savings account (HSA) with annual company-paid contributions
Generous time off including 15 days of vacation, 12 days of sick time, 2 floating holidays per year, and paid holidays
Tuition reimbursement
401(k) plan with company matching after 6 months of employment
Charitable contribution matching
Company-paid life, AD&D, and long-term disability insurance, plus additional optional benefits

Expanded details about our benefit offerings can be found at the following link: https://salalcu.org/careers

ABOUT SALAL CREDIT UNION

We have helped thousands of members manage their money by making bold, measured decisions to offer the right products to each person. Our mission is to break down financial barriers for the innovators in our community by offering good rates, low fees, and dedicated personal services. Beyond that, we are committed to giving 5% of our annual income to help people and causes in the communities we serve, because we know that many small actions, when added together, can make big impacts.

Helping our employees build and achieve their career goals is equally as important to us, and we are dedicated to fostering a positive work environment in which they can thrive. We strongly prioritize their growth and development as well as their impact to the community so we can be an institution that our employees are proud to be a part of.

Salal Credit Union strives to maintain a work environment free from discrimination where employees are treated with dignity and respect. Salal Credit Union does not discriminate on the basis of race, sex, gender identity, religion/creed, pregnancy, age, physical or mental disability, size or shape, marital status, national origin, genetics/genetic markers, military or veteran status, sexual orientation or any other characteristic protected by applicable laws. We adhere to these principles in all aspects of employment. We believe that by adhering to these policies we can cultivate a welcoming environment by embracing each individual's identities and abilities.

To request a reasonable accommodation in order to complete your application or if you need this job announcement in an alternative format, contact the Talent Acquisition Team at careers@salalcu.org. If you do not have internet access, you may visit your local public library or any WorkSource location and use their computers.

Salal Credit Union participates in E-Verify.

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Vice President, Marketing and Product Strategy