Digital Marketing Analytics Manager

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

The Digital Marketing Analytics Manager serves as the technical administrator and hands on execution driver/implementation lead for the company's core digital analytics platforms, including Mixpanel, Tealium, and OneTrust. The manager serves a supporting role focused on execution, reporting to the Sr Manager of Digital Marketing Analytics, the product owner for these applications. The basic purpose of this role is to drive the enterprise-wide technical rollout and daily maintenance of these platforms across all site applications, ensuring robust, accurate, and compliant data collection and dashboards to support data-driven decision-making across the organization. The Manager will complete the execution/project management duties to implement Mixpanel analytics on 30+ sites across the company with the support of an implementation agency. For sites that are live with Mixpanel analytics, the manager will fulfill reporting requests and train stakeholders throughout the company on Mixpanel. The manager will also lead the optimization of Tealium tag manager configuration and complete daily maintenance work as required by compliance for the OneTrust cookie banner on our applications.

This is a hybrid position based in our Secaucus, NJ office (3 days per week  in office).