We are seeking an Outreach Manager to lead growth across the Metro and Southern Minnesota for Circle of Life Home Care and help expand access to culturally competent home and community-based services.
This is a field-based, sales-driven role responsible for generating referrals, building strong community partnerships, and increasing access to care across the assigned territory.
If you’re energized by relationship-building, community engagement, and helping individuals navigate complex systems with respect and dignity, this role offers the opportunity to make a meaningful impact while driving measurable growth.
This is not a desk-based or primarily virtual role. Success requires consistent time in the field—driving locally, meeting partners face-to-face, and building a strong presence in the community.
The ideal candidate brings a builder mindset—someone who is entrepreneurial, driven, and resourceful, and excited by the opportunity to create, grow, and expand a territory rather than step into a fully established one. They are equally comfortable operating as an independent contributor while contributing to a collaborative, mission-driven “one team” culture.
This role will serve Circle of Life Home Care, with territory coverage in Southern MN / Metro Twin Cities.Â
What you will do:
Territory Growth & Business Development (80%)
- Own and achieve territory growth goals through referral generation and partner developmentÂ
- Execute against both leading (activity) and lagging (referrals, admissions) metricsÂ
- Proactively prospect and build pipeline through calls, emails, in-person meetings, and presentationsÂ
- Plan and execute a high-volume, field-based outreach schedule, including daily travel and partner visitsÂ
- Build strong, trust-based relationships with case managers, care coordinators, healthcare partners, and community organizationsÂ
- Lead effective meetings by asking open-ended, thoughtful questions to uncover needs and opportunitiesÂ
- Clearly and confidently communicate the organization’s value proposition to drive referralsÂ
- Represent One Circle at community events, conferences, provider meetings, and in-service presentationsÂ
- Identify and pursue new opportunities across priority programs and populationsÂ
- Independently manage territory, schedule, and priorities, balancing prospecting, follow-up, and relationship managementÂ
- Operate with an entrepreneurial, driven, and resourceful mindset, adapting to changing needs and market dynamicsÂ
- Build territory presence by creating new opportunities, not just maintaining existing relationshipsÂ
Relationship Management & Market Intelligence (15%)
- Develop long-term, trust-based partnerships through consistent follow-up and engagementÂ
- Gather insights from the field to inform strategy and improve responsiveness to community needsÂ
- Stay informed on services and confidently communicate updates to partnersÂ
- Demonstrate curiosity and initiative by quickly learning new offerings and effectively relaying that informationÂ
Tracking, Reporting & Cross-Functional Collaboration (5%)
- Accurately track outreach activity and pipeline progress in CRM (Salesforce)Â
- Monitor performance and adjust strategies to meet goalsÂ
- Collaborate with intake, operations, and marketing to support smooth client onboarding and experienceÂ
- Participate in team meetings, trainings, and strategy sessionsÂ
- Align outreach efforts with program capacity and organizational prioritiesÂ
What we are looking for:
- Bachelor’s degree preferredÂ
- 2–5+ years of experience in sales, business development, outreach, or account management; or history of demonstrated success in a fast-paced, metrics-driven environmentÂ
- Proven ability to prospect, build pipeline, and convert opportunities into resultsÂ
- Training in or exposure to sales best practices (e.g., discovery, pipeline management, consultative selling) strongly preferredÂ
- Comfortable with both in-person and virtual outreach/sellingÂ
- Experience in healthcare, home care, social services, or Medicaid programs strongly preferredÂ
- Ability to quickly learn and confidently communicate new concepts and servicesÂ
- Experience using CRM systems (preferably Salesforce)Â
- Comfortable working in a highly field-based role with regular travelÂ
Benefits:
Company-sponsored medical, dental, and vision plan for employees and their dependents, 401(k) participation after 3 months of continuous service, wellness program, learning development program, life insurance, long-term disability coverage, charitable contribution matching, volunteer time off, and employee assistance program. In addition to accrued vacation time and sick time, we recognize 12 paid federal holidays.Â
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