Marketing Manager - Foodservice

Job Purpose and Impact

The Advisor, Marketing Manager leads the development and execution of marketing strategies within the Value Added Protein Segment destined for the Foodservice Channel. This role applies deep understanding of internal business models, customer needs, market dynamics, and product portfolios to drive growth, strengthen partnerships, and deliver measurable business impact.

The Marketing Manager owns end-to-end marketing initiatives - from strategy through execution - while partnering closely with Sales, Product Line Management, and cross-functional teams. The role requires strong insight into foodservice economics, go-to-market models, operator challenges, emerging consumer/customer needs and value-added programs, as well as innovation platforms across both domestic and global markets.

Key Accountabilities

• Lead the development and execution of customer marketing strategies and annual plans aligned to distribution customer insights, business priorities, and enterprise objectives.
• Drive excellence and accountability across all marketing deliverables, ensuring initiatives deliver intended impact and meet best-in-class standards.
• Serve as a strategic partner to business unit and product line leaders by aligning marketing efforts to growth strategies, investment priorities, and performance goals within the distribution channel.
• Provide visibility into the business segment’s organic growth pipeline by translating distributor, operator, competitive, and market intelligence into actionable insights and recommendations.
• Collaborate cross-functionally with Sales, Product Line Management, and Customer Marketing teams to assess pipeline health, identify opportunity creation, and prioritize marketing investments and launch timing.
• Translate market and customer insights into defined growth opportunities, connecting category, operator, distributor, and ingredient-level learnings to drive segment growth and P&L performance.
• Partner with sales, marketing, category management, consumer insights, supply chain, and culinary teams to co-create solutions that improve outcomes such as operator penetration, assortment growth, and pull-through demand.
• Lead product commercialization and launch readiness, including messaging, content, training, and performance measurement against defined KPIs; adjust plans as needed.
• Act as a strategic contributor who independently identifies opportunities, frames recommendations, and influences stakeholders across Marketing, Sales, and Business Segments.
• Provide expert thought leadership in your field and work with limited direction, using additional research and interpretation to identify issues or problems. You may provide direction to supporting team members and be a strategic contributor.
• Other duties as assigned

Qualifications

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience)
• Minimum of 6 years of relevant professional experience
• Experience in food marketing
• Expeirience in B2B marketing environments.

Preferred Qualifications

• Graduate Degree in Marketing, Business Administration, or a related field (e.g., MBA)
• Demonstrated ability to navigate complex, matrixed organizations and align leaders to enable decision‑making
• Experience developing and executing marketing strategies and annual plans aligned to business objectives within the food industry
• Experience working with or marketing through foodservice distribution, chain or C-store channels
• Experience collaborating with cross‑functional marketing teams (e.g., consumer insights, category intelligence, digital communications, culinary, strategic pricing, etc.)
• Experience leading promotional campaigns and activations within budget and market dynamics
• Experience with P&L performance management and outcomes

Position Information

Relocation assistance will not be provided for this position.

Location: Wayzata, MN; or Wichita, KS