Digital Marketing Manager

Digital Marketing Manager

Job Summary

As a Marketing Manager at Kakao Entertainment Global Corp., you will lead the planning, execution, and analysis of promotional campaigns for artists and their merchandise, driving success in the U.S. market. You will develop innovative strategies to maximize artist visibility and fan engagement across radio, digital streaming platforms (DSPs), social media, and retail channels. Collaborating with internal teams, artists, and external partners, you will secure playlist placements, media exposure, and merchandise sales.

Key Responsibilities

Project Planning

• Design comprehensive promotional campaigns for artist releases, tours, merchandise launches, and special projects, tailored to the U.S. market.
• Coordinate the production and distribution of promotional assets, including digital content, merchandise designs, and press kits.
• Manage campaign timelines to synchronize deliverables with artist schedules, U.S. market trends, and strategic marketing initiatives.

Marketing Strategy & Campaign Execution

• Execute targeted marketing campaigns to promote artists and merchandise, leveraging platforms like TikTok, Instagram, and Spotify to engage U.S. fans.
• Oversee multi-channel efforts, including digital advertising, influencer collaborations, fan events, and PR, to amplify artist and merchandise visibility.
• Build relationships with U.S.-based DSPs, media outlets, and retail partners to secure playlist placements, media features, and merchandise distribution.

Performance Analysis

• Monitor and analyze campaign performance using data-driven insights to optimize fan engagement and merchandise sales in the U.S.
• Generate detailed reports on key metrics, such as streaming numbers, social media reach, and merchandise revenue, providing actionable recommendations.
• Stay informed on music industry trends and U.S. consumer preferences to refine marketing strategies.

Qualifications

• 3–5 years of experience in music marketing, U.S. label operations, or artist management within the music industry.
• Strong background working with or within U.S. record labels and artist management teams.
• In-depth understanding of independent music culture, digital distribution platforms, and streaming services (e.g., Spotify, Apple Music, YouTube, SoundCloud).
• Proven expertise in developing and executing marketing strategies for artists and labels in the U.S. market.
• Proficiency with music industry tools (e.g., Spotify for Artists, Apple Music for Artists, YouTube CMS).
• Exceptional organizational and multitasking abilities, with a track record of managing multiple projects under tight deadlines.

Preferred Skills

• Knowledge of physical distribution, vinyl/CD production, or direct-to-consumer (D2C) sales.
• Expertise in digital marketing, social media strategy, or influencer marketing.

Benefits 

Competitive Benefits package (PTO, Health Insurance, Friday WFH)