Local & Digital Marketing Associate

British Swim School is seeking a highly organized, creative, and results-driven Local & Digital
Marketing Associate to lead both community-based marketing efforts and digital campaign
execution. This role is responsible for building local partnerships, increasing brand visibility, and
managing marketing campaigns across email, SMS, website, social media, and paid digital
channels.

This person will help bridge local relationship-building with modern digital execution by
coordinating with internal teams, corporate partners, website vendors, social media partners,
and digital advertising partners to ensure campaigns are launched effectively, tracked properly,
and optimized for performance. This role builds on the local marketing focus around events,
partnerships, and community presence, while expanding ownership of digital campaigns and
performance tracking.

Your responsibilities will include:

Local Marketing & Community Partnerships:
● Plan and coordinate local marketing initiatives, events, and outreach efforts that
increase brand awareness and generate leads
● Build and maintain partnerships with schools, parent groups, PTAs, local
businesses, community organizations, and other referral sources
● Represent British Swim School at local events, networking opportunities,
community functions, and promotional activities
● Identify opportunities for grassroots marketing, sponsorships, brand
collaborations, and local visibility
● Help execute local promotions and community campaigns that align with
enrollment goals and seasonal priorities

Digital Marketing Campaign Management:
● Manage the creation, coordination, and execution of digital marketing campaigns
across email, SMS, website, and social media
● Write and edit marketing copy for campaigns, ads, landing pages, promotional
messages, and customer-facing communications
● Coordinate campaign calendars, creative assets, approvals, and launch timelines
across multiple channels
● Support campaign execution with digital marketing and advertising partners to
ensure campaigns are set up correctly and launched on time
● Work with corporate website partners and digital vendors to update website
content, promotions, landing pages, and key messaging
● Assist with social media planning, content coordination, publishing schedules,
and brand consistency

Vendor, Partner & Website Coordination:
● Serve as a key point of contact for local marketing execution with corporate
support teams and external marketing partners
● Manage relationships and communication with website vendors, digital spend
partners, social media partners, and other marketing service providers
● Submit requests, track deliverables, follow up on timelines, and ensure projects
move forward efficiently
● Help maintain consistency between local promotions, national branding, website
messaging, and digital campaign execution

Performance Tracking & Reporting
● Track campaign results across email, SMS, paid digital, website, social media,
and local marketing initiatives
● Monitor and analyze key performance metrics such as leads, conversions, traffic,
engagement, cost per lead, and ROI
● Provide regular reports and insights on campaign performance, marketing spend,
and areas for improvement
● Use data to recommend optimizations to messaging, audience targeting, channel
performance, and local outreach efforts
● Help ensure campaigns and marketing efforts are aligned with business goals
and enrollment targets

Qualifications/Requirements:
● 2+ years of experience in marketing, preferably in a role that includes both
local/community marketing and digital marketing execution
● Bachelor degree Required
● Strong experience managing marketing campaigns across multiple channels
● Experience with email marketing, SMS campaigns, website updates, social
media coordination, and digital ad support
● Strong copywriting and communication skills with the ability to create clear,
compelling marketing messages
● Ability to manage multiple projects, vendors, deadlines, and campaign timelines
at once
● Comfortable analyzing performance data and translating results into action
● Strong organizational skills and attention to detail
● Experience working with outside partners, agencies, or corporate support teams
preferred
● Passion for community engagement, customer experience, and mission-driven
marketing
● Passion for water safety, swimming, and community engagement.