Description

About Allied OMS

Allied OMS is a doctor-owned, doctor-led, and doctor-governed MSO that partners with oral and maxillofacial surgery practices across the U.S. Combining the autonomy of private practice with the scale and sophistication of institutional support, Allied OMS empowers surgeons to lead the future of their specialty. The company currently supports surgeons in 50+ locations and maintains doctor leadership across all major committees and its Board of Directors.

About the role

Allied OMS is seeking a highly personable and results-driven Referral Marketing Specialist to support the growth of our network of premier oral surgery practices across the San Francisco and Napa Sonoma areas. This role is ideal for someone who thrives in relationship-building, understands the nuances of doctor-to-doctor marketing, and wants to make a measurable impact on patient acquisition and practice growth.

The referral marketing specialist will report to the Chief Marketing Officer and work closely with the Director of Marketing, Associate, Doctor Recruiting & Practice Growth, and other Referral Marketing Specialists.

Requirements

What You’ll Do:

Cultivate and maintain strong relationships with local general dentists, orthodontists, pediatric dentists, and other oral health providers
Drive awareness and preference for the oral surgeons in the Allied OMS network by showcasing their unique capabilities and patient care excellence
Execute targeted referral marketing strategies to increase patient referrals across the Northern CA region, specifically SF and Napa Sonoma
Partner with each practice to understand their referral goals, track progress, and refine strategies accordingly
Plan and manage outreach visits, lunch-and-learns, small events, and creative campaigns to engage referral sources
Design simple, on-brand marketing pieces to support referral and event initiatives—including flyers, brochures, and promotional items
Collaborate with marketing and operations teams to develop materials and messaging that resonate with referring providers
Monitor, analyze, and report on referral trends and campaign effectiveness; adjust tactics to improve performance
Ensure consistency and professionalism in all external interactions and materials

What We’re Looking For:

Wildly personable and engaging – you’re a natural at building trust and relationships
Experience in referral or field marketing in a healthcare or dental setting is strongly preferred
Deep understanding of, or eagerness to learn, the oral surgery and dental landscape
Analytical and process-driven, with a track record of turning insights into action
Creative and resourceful in developing outreach strategies that stand out
Comfortable working independently in a field-based role and managing multiple practice relationships
Must reside in the SF/Napa Sonoma area and be able to travel to local practices

Qualifications:

2–5 years of experience in referral marketing, field marketing, physician liaison work, or healthcare sales—dental or medical field strongly preferred
Proven ability to build and manage relationships with providers or B2B partners in a service-based industry
Highly self-motivated and organized with a track record of independently managing a territory or client base
Strong verbal and written communication skills, with the polish to represent clinical providers to other professionals
Demonstrated ability to analyze data, track referral trends, and optimize outreach strategies based on insights
Creative thinker with a knack for finding fresh, strategic ways to engage a professional audience
Experience planning and executing lunch-and-learns, provider visits, or small-scale events
Comfortable using CRM platforms, spreadsheets, or simple analytics tools to stay organized and measure success
Basic graphic design skills required; must be comfortable creating materials using Canva, Adobe, or similar tools
Bachelor's degree in marketing, communications, healthcare administration, or a related field is preferred but not required
Must be based in the SF/Napa Sonoma area and have reliable transportation to visit local practices regularly

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