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Strategic Account Manager (SAM) plays a pivotal role in both the digital and station sales environment, acting as a key driver of revenue growth and a critical resource in achieving department goals. This position focuses on developing and sustaining digital sales revenue by working hand in hand with sales executives and station leadership. In addition to building and maintaining strong client relationships, the SAM provides vital support through reporting, insights, and polished presentations. As a digital marketing strategist and trusted advisor, SAM partners with sales executives and management to deliver innovative, results-driven solutions that grow client business and maximize station revenue.
Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
Establish, maintain and grow meaningful client relationships
Help sales executives generate new digital marketing services business and grow business from existing clients
Monitor campaigns and make recommendations to existing clients, with Sales Executives
Build reports to present alongside Sales Executives to existing clients
Attend and participate in corporate sales conference calls and events
Meet weekly with the GSM to go over campaigns and revenue
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