Motorcycle Sales Associate Job Description

Location: St. George, Utah

Company: Moto United STG

The Motorcycle Sales Associate is responsible for the sale of new and used motorcycles and related products. The initial impression they create is the impression that the customer will have of the entire dealership. This position requires an individual with excellent interpersonal skills, strong motorcycle product knowledge, and the ability to effectively follow the dealership’s sales process. An outgoing, pleasant, and enthusiastic demeanor is a fundamental element for success.

The successful Motorcycle Sales Associate
will interact in the most professional, knowledgeable, and honest manner possible with both customers and fellow employees. They will seek first to understand, then to be understood. They will be motivated by a desire to excel and not merely be seeking to “get by.” This position will require the individual to be very organized, as many of his day to day responsibilities are time sensitive. Strong time management, organization, follow-through, and attention to detail are essential to performing the position to acceptable standards.

The Motorcycle Sales Associate must be friendly, honest, and knowledgeable about the motorcycles, products, and services they sell. They must continuously develop their knowledge of the dealership’s motorcycle brands, models, features, functions, benefits, and available accessories and apparel. Brands include Indian Motorcycle and Triumph. They must also understand key sales fundamentals and consistently apply the dealership’s sales process.

In short, the Motorcycle Sales Associate must participate in a “Sales Culture” within the department, understanding that the most important thing that happens in the dealership is putting cash in the register while putting smiles on the faces of customers. Every action, attitude, display, product, and service in the dealership should support this purpose.

The Motorcycle Sales Associate is expected to foster this attitude in themselves and those around them so that, over time, it truly becomes a natural part of the atmosphere and culture within the department.

Specific Duties and Responsibilities

Acquire and maintain product knowledge of all new and used motorcycles sold at the dealership including the ability to explain features, functions, benefit, specifications, and differences between models to customers.
Maintain current knowledge of Indian Motorcycle and Triumph, including new model introductions, technology, performance characteristics, riding applications, and competitive advantages.
Must acquire and maintain product knowledge of competition’s features and functions and be able to explain why they come up short. Effectively communicate with customers regarding their riding experience, preferences, intended use, and needs in order to recommend the motorcycle and products best suited to them.
Ensure proper and timely greeting of all customers entering the dealership. Build and maintain strong customer relationships throughout the sales process and beyond.
Complete all paperwork in a timely manner as defined by dealership policy.
Associates must accurately fill out the daily traffic log within the Customer Relationship Management(CRM) system.
Must effectively follow up with “be back” customers and other prospects in the CRM
Thank you cards must be filled out and mailed for each customer who purchases a unit.
Complete buyers’ orders for all desked deals and ensure all required documentation is properly accounted for at the end of each business day.
Maintain a clean, organized, and inviting showroom. Ensure motorcycles are clean and presentable at all times. This is an ongoing responsibility, and motorcycles should be wiped down and maintained whenever there is a lull in customer activity.
Associates are to ensure that all vehicles on the showroom floor have drive out tags installed on them.
It is the responsibility of the sales department, and associates specifically, to make sure that the customer lounge area is neat and that the brochure area is neat and well stocked.
Completely understand all steps of the dealership’s sales process and consistently apply the process with prospects and customers.
The associate is expected to maintain a professional appearance, adhering to the dealership dress code, and by being well groomed.
When an associate makes a sale, he is to arrange delivery with the service department and make delivery to the customer personally. As part of the delivery process he should introduce the customer to the service department personnel.
Ensure the customer understands the basic operation and features of the motorcycle at the time of delivery and knows where to go within the dealership for future service and support.
A few days to one week following delivery, contact the customer to ensure they are satisfied with their purchase, answer any questions, address any concerns, and ask whether they have friends, family members, or acquaintances who may be interested in purchasing a motorcycle.
Participate in dealership training, product training, sales meetings, and other activities designed to improve product knowledge, sales skills, and customer service.
Stay current on motorcycle industry trends, new models, product updates, and dealership promotions.
Perform other duties as assigned by dealership management.

Qualification Criteria:

Current, valid driver’s license.
Clean driving record with no significant violations or blemishes.
Valid motorcycle endorsement on driver's license, or the ability to obtain one
within a timeframe established by the dealership.
Demonstrated ability and willingness to safely operate motorcycles.
Experience riding motorcycles with manual transmissions.
Strong organizational and time-management skills.
Strong interest in motorcycles and the motorcycle lifestyle.
Ability to work effectively in a fast-paced, customer-focused sales environment.
Previous motorcycle, automotive, powersports, retail, or sales experience is preferred.

Job Type: Full-time

Compensation: Variable compensation with estimated annual earnings of $24,000.00 - $250,000.00, including commissions.

No Remote Work schedule

License/Certification:

Driver's License (Motorcycle Endorsement Preferred)

Work Location: Onsite

Ability to lift, bend and twist - Can lift 25 lbs.

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