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Title: Sales Support Analyst
Classification: Salary Exempt
Reports To: Director of Sales Execution and Strategy
Position Summary
The Sales Support Analyst provides data-driven insights, reporting, and operational support to the Sales team at Donaghy Sales, LLC, ensuring accuracy, efficiency, and strategic alignment across all sales initiatives. This role plays a key part in optimizing sales performance by maintaining analytical tools, generating actionable reporting, and supporting day-to-day sales functions. Strong proficiency in SQL coding is essential for querying large datasets, building reports, and supporting system integrations across multiple market territories.
Essential Functions:
Data & Reporting
- Develop, write, and optimize SQL queries to extract, validate, and analyze large datasets from internal systems (e.g., route accounting systems, CRM, inventory, pricing databases).
- Build automated dashboards and scheduled reports to support sales leadership, brand managers, and field teams.
- Maintain data accuracy and integrity across all reporting platforms.
- Analyze sales trends, pricing, distribution gaps, and promotional compliance.
- Support long-term and short-term forecasting projects.
Sales Operations Support
- Assist with pricing updates, supplier reporting, and new product setups.
- Support the sales team with product availability data, inventory requests, and account-level insights.
- Audit promotional activity, incentive programs, and compliance tracking.
- Provide ad hoc analyses to support business reviews, supplier meetings, and route optimization.
- Collaborate with Sales, Marketing, Operations, and IT teams to streamline data workflows and improve business processes.
Systems & Tools
- Maintain and enhance internal reporting tools, dashboards, and sales support templates.
- Troubleshoot issues in sales systems or databases and coordinate with IT as needed.
- Assist in system upgrades, data integrations, and new tool deployment.
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Qualifications
Required
- Bachelor’s degree in Business, Data Analytics, Information Systems, Finance, or equivalent experience in related field.Â
- Proficiency in SQL coding (query development, joins, CTEs, stored procedures).
- Strong Excel skills (VLOOKUP/XLOOKUP, Pivot Tables, Power Query preferred).
- Experience analyzing large datasets and translating findings into actionable insights.
- Strong attention to detail and a high degree of accuracy.
- Excellent communication and collaboration skills.
Preferred
- Experience in the beverage distribution, CPG, or wholesale industry.
- Familiarity with route accounting systems (e.g., Encompass, VIP…).
- Experience with BI tools (Power BI, Tableau, Looker, etc.).
- Analytical mindset with problem-solving ability.
- Ability to manage multiple projects under tight deadlines.
- Strong organizational skills and ability to interpret complex data sets.
- Commitment to data integrity, confidentiality, and operational excellence.
Working Conditions
- Primarily office-based with occasional travel to field operations or warehouse locations as needed.
- May require flexible hours during month-end, supplier reporting periods, or major company initiatives
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