Social Media Manager (On-Site)

Social Media Manager

Fresh Roasted Coffee | Sunbury, PA | Full-Time | On-Site

Are you the person who always knows what's trending?

Fresh Roasted Coffee is looking for a Social Media Manager who can turn great products, interesting people, and everyday moments into content people actually want to watch, share, and engage with. 

This is a hands-on, creative role for someone who loves social media, understands short-form video, has a strong eye for content, and knows how to turn an idea into a post, Reel, or TikTok that gets attention.

What You'll Do

• Manage our social media accounts across Instagram, Facebook, TikTok, YouTube, and LinkedIn for Fresh Roasted Coffee and other family of brands.

• Develop and maintain a creative social media content calendar

• Create engaging Reels, TikToks, Stories, photos, videos, and other social content

• Write captions, scripts, and social copy that fits our brand voice

• Stay on top of trends, sounds, hashtags, platform changes, and emerging content formats

• Capture content throughout our coffee and tea manufacturing facility

• Help showcase our products, people, culture, behind-the-scenes operations, and brand story

• Appear on camera and become a recognizable personality for the brand when appropriate

• Respond to comments, messages, and community interactions

• Manage influencer and creator partnerships

• Support product launches, promotions, contests, giveaways, and marketing campaigns

• Monitor social media analytics and use data to improve content

• Track engagement, reach, follower growth, views, and other key performance indicators

• Identify opportunities to grow our audience and increase brand awareness

What We're Looking For

We're looking for someone who is creative, energetic, organized, and genuinely understands social media.

You'll be a strong candidate if you have:

• 2+ years of experience managing social media for a company, brand, agency, or organization

• Experience creating short-form video content

• Strong knowledge of Instagram, Facebook, TikTok, YouTube, and LinkedIn

• Experience with social media scheduling and analytics

• Strong writing and communication skills

• Photography and video skills

• Experience with video editing tools such as CapCut, Adobe, Canva, or similar

• A strong understanding of current social media trends

• The ability to manage multiple projects and deadlines

• A portfolio or examples of social media work

Bonus points for:

• Influencer or creator marketing experience

• Experience growing a brand's social media following

• Experience appearing on camera

• Experience with Meta Business Suite or TikTok tools

• Experience in food, beverage, consumer products, e-commerce, or manufacturing

• A great sense of humor and a personality that comes through on camera

What We Want From This Person

We don't want someone who simply posts three times a week because the content calendar says it's Tuesday.

We want someone who sees a coffee roasting machine and thinks, "That would make a great video."

Someone who notices a funny moment on the production floor and knows how to turn it into content.

Someone who understands why one video gets 500 views while another gets 50,000-and wants to figure out why.

Someone who can take our products and our people and tell their stories in a way that feels authentic, entertaining, and worth following.

Why Join Fresh Roasted Coffee?

Growth & Stability

We're not just growing, we're scaling smartly and sustainably. Join a company with consistent expansion and long-term opportunity.

Culture That Feels Good

We foster a positive, creative, and team-oriented environment where people genuinely enjoy coming to work.

Competitive Benefits

We take care of our team like we take care of our beans:

• Health, dental, and vision insurance
• 401(k) with employer match
• Paid holidays and paid time off
• Generous employee discount on coffee and tea