GTM & Growth Associate -IT Services & AI Products

We are seeking a GTM & Growth Manager to drive go-to-market execution, demand generation, and pipeline creation across AI products and IT services (staffing & consulting).

This role will act as the Pipeline Owner, working closely with the Business Development (Sales) team to ensure a strong flow of qualified opportunities and effective product positioning in the market.

Key Responsibilities

1. Go-To-Market Execution (Products + Services)

• Develop and execute GTM strategies for:
  
  • AI / SaaS products (NovaSynq, NovaBotX, NovaMatch)  
    
  • IT staffing and consulting services
    
• Define target industries, accounts, and buyer personas
  
• Ensure clear and consistent market positioning and messaging
  

2. Demand Generation & Campaigns

• Plan and execute:
  
• LinkedIn outreach and campaigns
  
• Email marketing and outbound initiatives
  
• Event/webinar-based lead generation
  
• Drive top-of-funnel and mid-funnel pipeline (P5 → P3)
  
• Continuously optimize campaigns for engagement and conversion
  

3. Pipeline Generation & Qualification

• Generate qualified leads and opportunities for BD team
  
• Perform initial qualification and ensure fitment with offerings
  
• Maintain and track pipeline across stages (P5 → P3)
  
• Ensure smooth handoff of sales-ready leads to BD (P3 → P2)
  

4. Product Marketing & Positioning (Strong Focus)

• Develop value propositions, messaging, and positioning for products
  
• Create and refine:
  
• Pitch decks
  
• Product narratives
  
• Case studies
  
• Support product demos and early-stage client conversations
  

5. RFP / RFQ / SOW Support & Market Intelligence

• Identify and support screening of RFP/RFQ/SOW opportunities
  
• Provide inputs for:
  
• Market research
  
• Competitive positioning
  
• Proposal content (especially product/service narratives)
  
• Support BD and internal teams during bid preparation
  

6. Sales Enablement & Collaboration

• Work closely with BD team to:
  
  • Align messaging and campaigns
    
  • Support deal pursuits
    
• Enable BD with:
  
  • Campaign insights
    
  • Lead intelligence
    
  • Presentation materials
    

Required Skills & Experience

• 1+ years in GTM / Product Marketing / Demand Generation
  
• Strong experience with:
  
  • B2B lead generation and campaign execution
    
  • LinkedIn outreach and digital marketing
    
• Exposure to:
  
  • AI / SaaS / enterprise product marketing
    
  • IT services (staffing or consulting)
    

• Basic understanding of RFP/RFQ/SOW processes
  
• Strong communication and storytelling skills
  

Key Performance Indicators (KPIs)

• Number of qualified leads generated (P4/P3)
  
• Pipeline contribution to BD (conversion support)
  
• Campaign performance (engagement, conversion rates)
  
• Product visibility and positioning effectiveness