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Manager, Media (Consumer Demand Gen) - Remote

Quest Diagnostics
Posted 2 months ago, valid for 18 days
Location

Tampa, FL 33689, US

Salary

$93,200 - $167,400 per year

Contract type

Full Time

By applying, a Quest Diagnostics account will be created for you. Quest Diagnostics's Privacy Policy and Terms & Conditions will apply.

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Sonic Summary

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  • The Manager, Media (Consumer Demand Gen) at QuestHealth.com will enhance brand awareness and demand creation through various channels such as paid social, display, and video.
  • This role requires a blend of hands-on campaign leadership and strategic ownership to connect media investments with business outcomes.
  • Candidates should have deep experience in Paid Social, particularly with Meta platforms, and a solid understanding of full funnel marketing strategy.
  • The position requires collaboration with multiple teams and emphasizes the use of emerging technologies for improved execution and insights.
  • A minimum of 5 years of experience is required for this role, which offers a competitive salary of $100,000 to $120,000.

Manager, Media (Consumer Demand Gen) will play a key role in advancing how questhealth.com approaches brand awareness and demand creation, primarily across mid and upper funnel channels including paid social, display, video, and emerging platforms.

This role sits at the intersection of strategy, execution, creative, and measurement, helping shape how QuestHealth.com drives efficient and incremental growth across the marketing funnel. The position combines hands on campaign leadership with strategic ownership, focusing on connecting media investments to meaningful business outcomes through clear insights, rigorous testing, and cross functional collaboration.

Reporting to the Director of Media, this individual will help define how demand creation efforts are evaluated, optimized, and scaled across the organization. They will work closely with Analytics, Brand, Creative, Merchandising, and Web teams to ensure media investments are aligned to business goals and supported by strong measurement frameworks. This role combines hands on execution with strategic leadership.

The ideal candidate brings deep experience in Paid Social, particularly Meta (Facebook & Instagram), along with a strong understanding of full funnel marketing strategy. They are comfortable translating complex performance inputs into clear investment decisions and have a strong point of view on creative, testing, measurement, and channel strategy. They are also excited by emerging technologies, including AI driven tools and automation, that can improve execution, insights, and operational efficiency.


Quest Diagnostics honors our service members and encourages veterans to apply.

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.



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By applying, a Quest Diagnostics account will be created for you. Quest Diagnostics's Privacy Policy and Terms & Conditions will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.