Digital Marketing Analyst

The Parker Street Agency, located in Tampa Florida, and owned by Nexstar’s WFLA-TV, is seeking a motivated and experienced Digital Marketing Analyst to plan, launch, optimize, and report on our customers’ Digital campaigns.  If you are an experienced Digital marketer desiring an outstanding opportunity, this position is for you.

Job Responsibilities:

• Work with AE’s to plan and build custom Digital marketing programs for their local and regional customers.
• Organize and launch campaigns through Nexstar’s digital platforms and trusted partners.
• Optimize live campaigns to meet each customer’s KPI goals.
• Provide monthly campaign reporting for each customer.
• Participate in high-level, client-facing meetings as a “digital expert”.
• Communicate across internal departments and customers.
• Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns
• Establish, maintain, and grow meaningful relationships with internal teams and client teams.
• Proven ability to work in a fast-paced and deadline-oriented business.

Requirements & Skills:

• 1+ years of digital marketing experience is preferred
• Experience in launching and optimizing DSP campaigns. (ex. Amazon DSP, The Trade Desk, Vibe, Google, YouTube, etc.)
• Experience in compiling monthly Digital reporting.
• Preferred experience in attribution marketing focused on measuring KPI (ex. Leads, Sales, Conversions, Engagements, etc.)  
• Significant knowledge of the digital marketing product/ services offerings and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication
• Ability to interact with high-level decision makers
• Solid Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc.
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail