Position Overview

We are seeking a performance-driven Paid Media & Creative Specialist to own and execute our digital advertising strategy across key platforms. This role is unique in that it blends media buying expertise with creative execution—you won’t just manage campaigns, you’ll help concept, create, and optimize the ads that drive them.

The ideal candidate understands that great performance comes from the intersection of data and creative—and is equally comfortable analyzing ROAS as they are developing scroll-stopping content.

Key Responsibilities

Paid Media Strategy & Execution

Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, TikTok, and other emerging platforms
Manage budgets, bidding strategies, and audience targeting to drive efficient growth
Monitor performance daily and adjust campaigns to hit revenue and ROI targets
Own reporting and provide clear insights on performance, trends, and opportunities

Creative Development & Execution

Concept and produce ad creative (static, video, UGC-style, etc.) aligned with brand and campaign goals
Write compelling ad copy and hooks tailored to each platform
Collaborate with internal teams and external creators to develop high-performing content
Continuously test new creative angles, formats, and messaging to improve performance

Testing & Optimization

Build and manage structured A/B testing plans across creative, audiences, and offers
Identify winning combinations and scale effectively
Use data to inform creative direction and iterate quickly

Cross-Functional Collaboration

Work closely with Marketing, E-commerce, and Sales teams to align campaigns with product launches, promotions, and inventory
Partner with creative and content teams when needed to expand asset production
Ensure messaging consistency across paid, organic, and email channels

Qualifications

3–6+ years of experience managing paid digital campaigns with proven results
Strong background in Meta Ads and Google Ads (TikTok/YouTube a plus)
Experience creating ad creative (video editing, static design, or directing UGC-style content)
Deep understanding of performance metrics (ROAS, CPA, CTR, CVR, AOV)
Ability to translate data into actionable creative and media decisions
Proficiency in tools such as Meta Ads Manager, Google Ads, Google Analytics, and creative tools (Adobe Suite, Canva, CapCut, etc.)
Strong copywriting skills for performance marketing

What Success Looks Like

Scalable, profitable paid media campaigns that drive measurable revenue growth
Consistent pipeline of high-performing creative assets
Clear reporting and insights that inform business decisions
Strong alignment between paid media, brand, and sales initiatives

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