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Communications and Service Excellence
Schedule/Status:
8am-430 pm
Standard Hours/Week:
40
General Description:
The Communications Specialist exemplifies the desired culture and philosophies of Parrish Healthcare and serves as Culture of Choice® ambassador and Parrish Healthcare brand keeper. This position will be responsible for the planning and implementation of Parrish Healthcare external communications programs and news / information channels targeting various consumer facing audiences. Ensures effective communications strategies and tactics to build community awareness and engagement. Utilizes knowledge of latest communications technologies and tools to execute communications strategies to reach multiple audiences through digital, print, broadcast, social, and face-to-face approaches, including Parrish Healthcare's website. This position reports to the Director of Communications and Community Services.
Key Responsibilities:
- Promotes and demonstrates Parrish Healthcare's Culture of Choice®. Participates in achievement of strategic goals and objectives by producing and implementing effective communication tactics and initiatives.
- Strictly adheres to Parrish Healthcare's branding standards in all communications and assures Parrish Healthcare's brand consistency and integrity are maintained by others.
- Oversees the parrishhealthcare.com and social channels through their lifecycle, developing content that includes images and graphics to generate interest, using content management system to post content/articles, and reviewing metrics to determine utilization and effectiveness.
- Develops editorial calendar and ensures new content is posted on a regular basis.
- Creates content to drive consumer engagement, recognize achievements and promote awareness of Parrish Healthcare programs, priorities, and initiatives for the communities we serve.
- Craft well-written, researched and high-impact communications (articles, brochures, ads, blogs, press releases, newsletters, etc.) to engage and inform consumers through a variety of Parrish Healthcare channels.
- Coordinates review processes to ensure all communications are fully vetted and approved.
- Works collaboratively as a team player with flexibility and adaptability in a fast-paced, ever-changing environment as well as the ability to manage multiple priorities.
- Performs similar and related duties as assigned.
- Knows fire, disaster and safety procedures and regulations as pertains to the work area.
Requirements:
Formal Education:
- Bachelor's Degree required. Majors preferred: Communications, Journalism, Marketing or related field.
Work Experience:
- > 3 years in marketing, advertising, public relations or related field. Healthcare experience preferred. Deadline-oriented with demonstrated ability to work with cross-functional teams and multiple stakeholders.
Required Licenses, Certifications, Registrations:
- Accredited in Public Relations and/or Digital Marketing preferred.
Full Time Benefits:
Eligible to participate in a number of PMC-sponsored benefits, including:
- Benefits Start on Day 1
- Health, Dental and Vision Insurance
- 403(b) Retirement Program
- Tuition Reimbursement/Educational Assistance
- EAP, Flex Spending, Accident, Critical and Other Applicable Benefits
- Annual Accrual of 152 Personal Leave Bank (PLB) Hours
#PRG
Parrish Healthcare is a caring community of healthcare professionals passionate about excellence and fulfilling our mission of providing Healing Experiences For Everyone All The Time®.
Parrish Healthcare has a Culture of Choice®. This means a we have a healing work environment that empowers people to aspire to be their very best. We partner passionate, talented and skilled people in the right role with the right resources. We provide a clear and strategic direction to achieve superior results on behalf of the communities we serve.
