Description

Rare Collectibles TV is a leader in the numismatic space, offering rare silver and gold coins with rich historical significance and compelling stories. Our customers aren't just buying products; they're passionate collectors acquiring meaningful pieces of history. We are seeking a highly analytical and execution-focused Direct Mail Manager to lead and scale our direct mail marketing efforts. This role sits at the intersection of strategy, operations, and performance marketing, owning the end-to-end lifecycle of direct mail campaigns while driving measurable growth. You will oversee and elevate our existing direct mail operations while building a more sophisticated, data-driven program that connects collectors to the history, rarity, and significance behind each offering. The role also has a complementary focus on packaging and outgoing collateral, ensuring the physical experience of receiving an order matches the quality and prestige of the collectibles inside.

Responsibilities

Strategic Leadership & Growth

Own the vision and growth strategy for all direct mail campaigns
Develop and manage a comprehensive annual direct mail calendar
Identify opportunities to expand into new customer segments and acquisition channels
Build highly targeted campaigns based on customer behavior, purchase history, and collector interests
Continuously test and optimize offers, creative, and audience targeting

Campaign Ownership (End-to-End)

Plan, launch, and manage direct mail campaigns from concept through execution and reporting
Select campaign themes, products, and narratives that resonate with collectors
Ensure campaigns highlight the historical significance, rarity, and story behind each coin

Data Analysis & Performance Optimization

Analyze campaign performance and customer list effectiveness
Run and interpret reports to drive decision-making and improve ROI
Maintain accuracy of campaign and customer data within internal systems
Generate insights to refine targeting and increase customer engagement and lifetime value

Cross-Functional Coordination

Collaborate with the graphic design team to develop compelling creative and refine product imagery
Work closely with internal teams to ensure seamless campaign execution
Partner with call center and customer service teams to align on campaign messaging and customer experience
Oversee coordination efforts and ensure all stakeholders are aligned throughout the campaign lifecycle

Revenue Optimization

Develop and implement upsell and cross-sell strategies
Identify high-performing offers and scale them
Refine messaging to better communicate collectible appeal, rarity, and historical importance

AI & Marketing Innovation

Leverage AI tools and automation platforms to scale direct mail campaign creation, including dynamic and personalized postcard generation
Integrate direct mail with email and SMS campaigns to create cohesive, multi-channel customer journeys
Identify opportunities to automate segmentation, creative variations, and campaign deployment
Test and implement emerging technologies to improve efficiency, personalization, and campaign performance
Align messaging and timing across all customer touchpoints

Packaging & Outgoing Collateral

Help guide packaging strategy for high-value products, ensuring presentation matches the quality and prestige of the collectibles inside
Develop outgoing collateral — product inserts and offer materials — included in customer shipments to reinforce brand storytelling and support cross-sell

Requirements

Requirements

5-7+ years of experience in direct mail, performance marketing, or lifecycle marketing
Strong analytical skills with experience in campaign reporting and optimization
Experience with customer segmentation and targeted marketing strategies
Ability to manage complex, cross-functional projects
Detail-oriented with strong organizational and database management skills
Experience collaborating with creative teams
Interest or experience in packaging or product presentation is a plus
Familiarity with marketing automation and/or AI tools is a strong plus
Interest in history, collectibles, or numismatics is a strong plus

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