Brand Marketing Manager (DEWALT)

Brand Marketing Manager (DEWALT)
Hybrid - 3 Days in Towson, MD
10% Travel Expected

Come make the world and accelerate your success.
 

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Brand Marketing Manager (DEWALT), you’ll be part of our Global Brand Management team working as a hybrid employee.  You’ll get to:  

Be part of Global Brand Management and build and execute comprehensive global brand strategies aligned to achieve organizational brand growth goals. This function is laser focused by brand and aligned by category/trade to identify, understand and drive end-user messaging and build equity strategies that will be relevant, creative and compelling. Global Brand Management will create brand positioning, brand fundamentals and brand equity creative & messaging. The Global Brand function will develop key global category, product messaging and marketing playbooks for NPD. The Global Brand Management teams will also influence product and category decisions, brand visual design language and brand digital master creative and architecture. This team will ensure regional activation teams, licensing partners and other organizational stakeholders are executing in a manner supporting the Global Brand Equity. 

The Brand Manager is responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product naming and messaging, photography and video and collateral development,   

We are seeking an enthusiastic, out-of-the-box thinker, who will be proactive and look to identify opportunities to streamline processes and work cross-functionally with the business and North America Marketing teams to drive strategic and creative marketing solutions.  You'll get to:

• Understand and create a vision for the future of the brand. Understand and internalize the vision for the future of the brand; should build strategies that support that vision and establish a roadmap elevate brand positioning in the hearts and minds of end users to achieve specific brand KPI’s including share and perception change. 

• Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reporting.  

• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline). 

• Enroll and engage product and commercial partners and senior leadership to plans proposed.  

• Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.  

• Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.  

• Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executions. 

• Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers.

• Develop media approaches and plans, working with both internal and external agencies.
   

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have

• Have 3+ years of brand marketing experience.  

• Bachelor’s degree in marketing or communications a plus  

• Experience in Brand Campaign Development & Execution  

• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance.  

• Strong business acumen, including financial/budget management skills.  

• Execute deliverables by proactively driving collaboration and communication across project stakeholders 

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!