Retail & Events Manager

Description

All Weather Seal of West Michigan is looking for an experienced Retail & Events Manager to lead our growing field marketing team. This leadership role is responsible for developing and managing a team of approximately 15 Retail and Event Marketing Representatives (and growing) while driving lead generation performance through retail partnerships, community events, and local marketing initiatives.

Why Join All Weather Seal?

• Competitive Base Salary + Performance Bonuses 
• Company Vehicle 
• Gas Card 
• Health, Dental & Vision Insurance 
• 401(k) with Company Match 
• Paid Time Off 
• Paid Training 
• Tuition Reimbursement 
• Leadership Development Programs 
• Clear Advancement Opportunities 
• Established Company with Over 45 Years of Success 
• High-Energy, Team-Oriented Culture 

What You'll Do

As the Retail & Events Manager, you'll lead the daily operations, performance, and development of our retail and event marketing team while ensuring exceptional execution across every location and event.

Team Leadership & Development

• Lead, coach, and develop a team of approximately 15 Marketing Representatives, with continued team growth expected 
• Recruit, onboard, train, and mentor new team members 
• Conduct regular one-on-one coaching sessions and performance reviews 
• Foster a culture built on accountability, teamwork, continuous learning, and healthy competition 
• Motivate your team to consistently achieve and exceed individual and team goals 
• Identify future leaders and help develop internal talent 

Retail & Event Operations

• Oversee operations across retail partner locations and community events 
• Ensure all booths, kiosks, and displays represent the All Weather Seal brand professionally 
• Manage staffing schedules for retail locations and weekend events 
• Coordinate event logistics, setup, breakdown, inventory, and promotional materials 
• Maintain operational excellence while creating engaging customer experiences 

Performance & Business Results

• Own team performance and key marketing KPIs 
• Monitor lead generation, appointment quality, productivity, and conversion metrics 
• Analyze performance data to identify trends and coaching opportunities 
• Implement strategies to improve efficiency, lead quality, and overall team results 
• Ensure accurate CRM reporting and operational documentation 
• Drive a high-performance environment focused on continuous improvement 

Preferred Qualifications

• 2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field 
• Experience managing team performance and holding employees accountable to goals and KPIs 
• Proven ability to coach, motivate, and develop high-performing teams 
• Strong organizational skills with exceptional attention to detail 
• Growth mindset with a passion for continuous improvement 
• Data-driven decision maker comfortable tracking metrics and performance 
• Excellent communication and interpersonal skills 
• Ability to lead, by example, in a fast-paced, team-oriented environment 
• Comfortable working weekends for community events and trade shows 
• Willingness to travel throughout Southern West Michigan 
• Valid driver's license 

Career Growth

• At All Weather Seal, we believe our leaders should continue growing. We promote from within and provide clear pathways for advancement.
• Future opportunities include:
• Regional Marketing Manager 
• Director of Retail Marketing 
• Field Marketing Manager 
• Recruiting Manager 
• Sales Manager 
• Operations Leadership 

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