Marketing Manager

Job Description

Position:           Marketing Manager
Department:     Marketing
Job Summary:  Responsible for developing, implementing, and executing strategic marketing plans to promote the
                         Gaming Enterprise Division (GED) brand, products, or services. Manages advertising and public
                         relations plans for the GED.

Duties and Responsibilities (specific areas of responsibility include but are not limited to):

• Oversees management of advertising campaigns and promotions, production of outdoor signage, print material, radio, television, and collateral materials.
• Works closely with other department managers to develop their marketing plan.
• Coordinates with external agencies, vendors, and partners to ensure the appropriate execution of marketing plans/efforts.
• Analyzes guest data and makes recommendations on modifying programs.
• Coordinates the public relation efforts of the GED.
• Assists with development and monitoring of advertising budget and ensures maximum utilization.
• Manages all internal and external special events.
• Works with marketing management to schedule Marketing Team Members to ensure an adequate service of marketing special events.
• Lead, mentor, and motivate a team of marketing professionals; collaborate cross-functionally with sales, product, and creative teams.
• Performs other job-related duties as assigned.

Essential functions of the position

• Ability to work effectively in a team environment with minimal supervision.
• Ability to lift up to twenty-five (25) pounds, with or without a reasonable accommodation.
• Ability to sit for long periods of time 6 or more hours.
• Ability to walk property to ensure all marketing collateral is accurate.
• Ability to travel to all locations at any time during regular work hours.

Knowledge, Skills, and Abilities:

• Knowledge of public relations fundamentals.
• Knowledge of modern filing and recordkeeping practices and procedures.
• Knowledge of applicable laws and regulations as well as the GED’s internal controls, policies, and procedures.
• Computer proficiency with Microsoft Office Suite software, especially word processing and spreadsheet applications.
• Strong organizational, planning, and time management skills.
• Strong communication skills.
• Skill in working courteously with the public as well as developing and maintaining strong working relationships.
• Skill in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Ability to analyze guest data and make recommendations on modifying programs.
• Ability to exercise independent judgment and be fiscally prudent.
• Ability to cheerfully handle stress in a fast-paced environment.
• Ability to perform mathematical computations pertaining to the position.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Ability to provide excellent guest service to all guests and other team members.

Minimum Qualifications:

• Bachelor’s degree in a related field OR a combination of experience and training, which should include two (2) to four (4) years gaming marketing experience, AND three (3) years supervisory experience, OR any combination of academic education, professional training, or work experience.
• Must possess a valid Arizona driver’s license.
• Demonstrated track record of reliability, responsiveness, and creativity,
• Must be able to work any shift, weekends, holidays, and special events, as needed.
• Must have employment eligibility in the U.S.
• Must be able to successfully pass a drug test.
• Must be able to obtain, and retain a valid gaming license.

Preferred Qualifications:

• Bilingual (English/Spanish).