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Marketing
* Understands the ground lease compliance guidelines and obligations that both the university and CLV must comply with in relation to marketing and occupancy.
* Understands competition and market for increase in sales.
* Creates, writes, and implements Village marketing plans.
* Actively implements aggressive marketing techniques and plans to achieve a closing ratio of 100% and secure 100% leasing.
* Coordinates the maintenance of a database (StarRez) of prospective residents.
* Coordinates marketing mailings to prospective residents.
* Analyses and interpret traffic demographics and respond to market trends
* Participates and conducts market competition surveys.
* Actively seeks out and develop relationships with campus departments and other business partners / co-vending opportunities regularly.
* Presents programs and set up displays at University functions.
* Maintains and update information on social media outlets.
* Maintains and update website through content management system regarding all property information including specials, rates, and other vital information that communicates to customers and stakeholders.
* Compiles and submit all required CLV reports within the requested time frames.
Leasing
* Maintains traffic logs of tours, telephone calls, information requests, etc.
* Conducts effective sales presentations and personalized sales tours providing leasing information for groups and individuals visiting the property or requesting our attendance to provide information to their groups.
* Responds to leasing information requests from departments on campus.
* Conducts or supervises the completion of follow-up techniques on every prospect.
* Demonstrates a proven track record showing an ability to develop and maintain relationships with customers and results in improved occupancy
* Monitors and reacts to weekly occupancy and leasing reports and statistics.
* Trains professional and student staff in marketing/leasing initiatives.
* Executes designs and interprets model display unit per CLV brand guidelines.
Technical Skills
* Proficiency in Microsoft Office programs.
* Proficiency in StarRez.
* Ability to learn and maximize software.
* Ability to effectively train team members.
* Strong understanding of Social Media marketing campaigns.
Experience
* Three (3) years of full-time professional experience in multi-family housing or privatized student housing marketing & leasing preferred.
* Two (2) full year of supervisory experience preferred.
* Three (3) years of management experience required.
Qualifications
* BA or BS with focus on communication: Advertising/Marketing or other applicable concentration.
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