Content & Editorial Strategist

Content and Editorial Strategist

Pella, IA

Position Summary

The Content & Editorial Strategist defines how brand messaging is expressed through content. This role turns brand strategy into clear narratives, content priorities, and editorial direction, ensuring what is created across channels is intentional, consistent, and effective.

Key Responsibilities:

• Define content strategy and editorial direction aligned to brand and campaign priorities

• Translate brand messaging into clear narratives, themes, and content frameworks

• Establish what content should be created, why it matters, and how it connects across channels

• Set editorial priorities and guide how content supports broader marketing efforts

• Partner cross functionally to ensure content is aligned to campaign strategy and execution plans

• Guide content development to ensure clarity, quality, and consistency of voice and storytelling

• Ensure content works as a connected system, not one-off assets across channels and touchpoints

• Identify opportunities to simplify, scale, or improve content based on performance and needs

What This Role Is Accountable For:

• Clarity and strength of content strategy and editorial direction

• Consistency of voice, tone, and storytelling across all content

• Alignment between brand messaging and content execution

• Effectiveness and cohesion of content across channels

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent experience)

• 5+ years of experience in content strategy, editorial, or brand storytelling

• Experience developing content strategies across multiple channels and formats

• Strong ability to translate brand strategy into clear, actionable content direction

• Excellent writing, editing, and storytelling skills

• Ability to work across teams and guide work without direct ownership of all execution

About Pella Corporation

As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America’s Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company’s Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.

At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you’re most proud of — that’s why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.

With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?