JOB SUMMARY:

The Marketing Manager is responsible for driving product marketing strategies and initiatives to meet the business unit must wins and support better outcomes for all.

ESSENTIAL/PRIMARY DUTIES:

• Serves as a steward of assigned commercialized product categories.

• Develops and executes marketing strategies and plans within the product segment to meet or exceed net sales, gross margin, and market share targets.

• Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.

• Leverages customer and market knowledge and analysis to identify new growth opportunities.

• Maintains marketing content and collateral.

• Establishes KPIs with supporting monitoring and reporting of achievements.

• Analyzes market data to inform the company about changes in market share and competitive activity for the products overseen.

• Provides monthly product forecasting updates for financial and operational planning.

• Analyzes available data inputs to recommend annual product pricing adjustments.

• Collaborates with upstream marketing partners to collect market intel to identify customer needs and support commercialization of new innovation by developing and executing launch plans.

• Creates detailed business cases for sustaining products that reference relevant data sets to justify the best business decisions via quantitative and qualitative reasoning.

• Plans and supports execution of marketing campaigns and sales tools.

• Manages vendor relationships when the product category includes OEM products.

• Establishes presence as the subject matter expert aligned with presentations, training, and support of internal sales team, customer experience, technical service, channel sales and marketing, and end-users.

• Supports strategic initiatives across responsible product categories.

• Sets and manages project budgets.

• Interfaces with operations and engineering to provide ongoing product improvements, changes, and quality updates through the lifecycle of the assigned product categories.

SECONDARY DUTIES:

• Ensures product is commercially available and properly represented in the Midmark customer experience center.

• Supports business unit programs, such as design workshops, as required.

• Plans and participates in trade shows.

EDUCATION and/or EXPERIENCE:

Bachelor’s degree in business or related field. MBA desirable. 4+ years of experience in marketing or product management, or equivalent combination of education and experience.

COMPETENCY and/or SKILL:

• Ability to lead cross-functional teams

• Strong analytical and financial skills

• Proficient in understanding technical product aspects

• Healthcare products, medical devices or medical furniture experience preferred

• Strong written and verbal skills; experience making presentations

• Proficient in Microsoft Office applications, including Outlook, Excel, and Word

• Ability to employ AI-driven analytics to gain insights into market trends, optimize campaign strategies, and improve overall marketing efficiency

• Ability to leverage machine learning tools to automate data analysis and reporting, enabling more effective decision-making and resource allocation

SUPERVISORY RESPONSIBILITIES:

Provides leadership, coaching, and/or mentoring.
May have direct reports.

Founded in 1915, Midmark Corporation is the only company transforming healthcare experiences through innovative design within the medical, dental and animal health environments. With more than 2,200 teammates worldwide, Midmark focuses on harmonizing space, technology and workflows, creating a better experience for caregivers and patients at the point of care. The Midmark headquarters and innovation hub are located in Versailles, Ohio, which is also home to the Midmark Experience Center, Design Center, Technology Center and our largest manufacturing facility. Midmark maintains eleven additional locations in the United States, including four innovation hubs, and has subsidiaries in India and Italy.

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Marketing Manager (medical BU)