Communications Specialist (medical BU)

JOB SUMMARY:

The Communications Specialist writes compelling content using commercial insights and develops communications supporting marketing campaigns by effectively communicating our brand, solutions, and messaging to end-users and our distribution channel. Provides assistance on marketing and product management projects. Strong emotive writing and organizational skills are required.

ESSENTIAL/PRIMARY DUTIES:

• Creates and writes messaging that consistently reflects the Midmark brand voice and aligns with key strategies, quality regulations and follows the Midmark Writing and Grammar Style Guide.
• Produces copy for a full range of marketing materials including, but not limited to, email campaigns, AdWord campaigns, digital and print advertisements, brochures, website, eBooks, PowerPoints, and magazine articles.
• Collaborates with the creative team to produce written materials from concept to final product, including research, interviews, writing and editing.
• Delivers quality copy in brand format that contains all necessary legal language and registration marks.
• Works with digital marketing to identify and implement keywords into all pieces of content in order to improve SEO rankings.

SECONDARY DUTIES:

• Assists with building and implementing e-mail campaigns and other digital marketing projects.
• Collaborates with marketing team to develop and deliver creative initiatives that drive sales results.
• Works with digital marketing team to obtain and understand campaign analytics to maximize campaign performance.
• Maintains communication with cross-functional departments.

EDUCATION and/or EXPERIENCE:

Bachelor’s degree in marketing, journalism, communications, or equivalent work experience. 2-4 years of writing and marketing experience within the medical or healthcare industries.

COMPETENCY and/or SKILL:

• Exceptional creative writing and excellent verbal and written communication skills
• Must possess the ability to synthesize technical information into professional marketing communications
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Ability to leverage AI-powered tools to streamline content creation and distribution, enhancing communication efficiency and audience engagement
• Ability to utilize machine learning algorithms to analyze communication effectiveness and optimize messaging strategies for improved outreach and impact
• Knowledge of email marketing software and best practices (experience with HubSpot and/or Eloqua a plus)
• Must be well-organized with the ability to edit, research and problem-solve
• Ability to work at all levels of documentation development, from initial research to editing final drafts
• Proficient proofreading skills with attention to clarity, grammar, and detail
• Knowledge of various writing styles, including AP, APA, and MLA
• Excellent cross-functional skills, specifically working with channel development, product management and sales
• Ability to work independently as well as function effectively as a team member

SUPERVISORY RESPONSIBILITIES:

• None